FAST Forward: The Now & Next of Streaming TV

FAST (Free Ad-Supported Streaming TV) has evolved from a niche streaming alternative into mainstream viewing behavior. As subscription fatigue grows and streaming habits shift, FAST is reshaping how audiences discover content, engage with advertising, and spend time on TV.

In this report from Samsung Ads, explore the behavioral, advertising, and platform shifts defining the next era of television.

The rise of FAST as a daily viewing habit
How audience behavior is changing across streaming
Why TV operating systems are becoming media infrastructure
What advertisers gain from FAST’s high-attention environment
The future of interactive and commerce-enabled TV

Download the report

FAQs:

Who is this report for?

Marketers, agencies, media planners, and brand leaders navigating the evolving TV and streaming landscape.

What will I learn?

How FAST is changing view behavior, advertising performance, audience reach, and the future of connected TV.

Why does FAST matter now?

FAST has become one of the fastest-growing and most engaged environments in streaming, offering advertisers scalable reach and measurable performance.

Does the report include Samsung insights?

Yes - including behavioral trends and platform intelligence informed by Samsung TV Plus and Samsung Smart TV viewing data.

  Who should download   this playbook?

Brand marketers, media planners, and advertising leaders looking to reach highly engaged sports audiences and improve campaign performance across the full funnel.

  What insights will I get?

You’ll learn how to build full-funnel sports advertising strategy, capture attention at the start of the TV viewing journey, and turn sports fandom into measurable business outcomes.

  Why Samsung Ads?

Samsung Ads has the ability to place brands on the TV home screen, where millions of viewers begin their streaming journey. It gives advertisers a premium opportunity to capture attention and drive impact early.