98" Crystal UHD U9000H 4K Samsung Vision AI Smart TV (2026)

98" Crystal UHD U9000H 4K Samsung Vision AI Smart TV (2026)

UA98U9000HUXXA

  • Samsung Vision AI Companion
  • Supersize Picture Enhancer
  • Motion Xcelerator 144Hz

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  • A person sits on a sofa in a living room watching a large Samsung TV displaying an astronaut standing on a beach. A close-up highlights the viewer pressing a button. The TV transitions to the Vision AI Companion home screen as content cards and app icons animate into view from different directions around the room. Various personalized content cards — including news, sports, recipes, entertainment, weather, and educational content — float around the viewer, showcasing AI-powered content discovery and recommendations. The floating content cards rapidly converge toward the TV screen, illustrating Vision AI Companion organizing information based on user interests. The Vision AI Companion interface appears on the TV with a personalized greeting, suggested prompts, live information, and integrated AI services, including Perplexity. Close-up of the TV screen.
    Samsung Vision AI Companion
  • A child views underwater scene with Sharpness, Noise Reduction and Black Expression optimized by Samsung NQ4 AI Gen2 Processor.
    Supersize Picture Enhancer
  • A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.
    Color Booster Pro

The answer to your dynamic moments

Samsung U9000H TV in a clean, white room displaying a vibrant, abstract flow of red and pink hues. Samsung Vision AI logo. Samsung U9000H TV in a clean, white room displaying a vibrant, abstract flow of red and pink hues. Samsung Vision AI logo.

Key features at a glance

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what's on screen. It seamlessly adapts to daily routines, whether it's catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.1

A person sits on a sofa in a living room watching a large Samsung TV displaying an astronaut standing on a beach. A close-up highlights the viewer pressing a button. The TV transitions to the Vision AI Companion home screen as content cards and app icons animate into view from different directions around the room. Various personalized content cards — including news, sports, recipes, entertainment, weather, and educational content — float around the viewer, showcasing AI-powered content discovery and recommendations. The floating content cards rapidly converge toward the TV screen, illustrating Vision AI Companion organizing information based on user interests. The Vision AI Companion interface appears on the TV with a personalized greeting, suggested prompts, live information, and integrated AI services, including Perplexity. Close-up of the TV screen. A person sits on a sofa in a living room watching a large Samsung TV displaying an astronaut standing on a beach. A close-up highlights the viewer pressing a button. The TV transitions to the Vision AI Companion home screen as content cards and app icons animate into view from different directions around the room. Various personalized content cards — including news, sports, recipes, entertainment, weather, and educational content — float around the viewer, showcasing AI-powered content discovery and recommendations. The floating content cards rapidly converge toward the TV screen, illustrating Vision AI Companion organizing information based on user interests. The Vision AI Companion interface appears on the TV with a personalized greeting, suggested prompts, live information, and integrated AI services, including Perplexity. Close-up of the TV screen.
A person sits on a sofa in a living room watching a large Samsung TV displaying an astronaut standing on a beach. A close-up highlights the viewer pressing a button. The TV transitions to the Vision AI Companion home screen as content cards and app icons animate into view from different directions around the room. Various personalized content cards — including news, sports, recipes, entertainment, weather, and educational content — float around the viewer, showcasing AI-powered content discovery and recommendations. The floating content cards rapidly converge toward the TV screen, illustrating Vision AI Companion organizing information based on user interests. The Vision AI Companion interface appears on the TV with a personalized greeting, suggested prompts, live information, and integrated AI services, including Perplexity. Close-up of the TV screen. A person sits on a sofa in a living room watching a large Samsung TV displaying an astronaut standing on a beach. A close-up highlights the viewer pressing a button. The TV transitions to the Vision AI Companion home screen as content cards and app icons animate into view from different directions around the room. Various personalized content cards — including news, sports, recipes, entertainment, weather, and educational content — float around the viewer, showcasing AI-powered content discovery and recommendations. The floating content cards rapidly converge toward the TV screen, illustrating Vision AI Companion organizing information based on user interests. The Vision AI Companion interface appears on the TV with a personalized greeting, suggested prompts, live information, and integrated AI services, including Perplexity. Close-up of the TV screen.

More about
Samsung Vision AI

Your command, your match — AI-enhanced football viewing

AI Football Mode

With AI Football Mode, you can watch football with picture and sound settings designed specifically for the sport. AI-driven optimization delivers richer colors, dynamic contrast and crystal-clear commentary — so you can follow the game's passes and cheers with professional-level clarity. 2

Separate and control audio layers — voice and sound effects — with a single command

AI Sound Controller

AI Sound Controller uses AI to analyze real-time audio and separate it into two tracks — voice and sound effects. Using the on-screen menu or voice commands, you can then adjust the volume of each track to create a personalized listening experience for TV shows, movies and games. 3

Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

The NQ4 AI Gen2 Processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is impressive performance, whether you're streaming shows, playing video games or watching live sports.4

Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Samsung NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

Picture Quality

AI powered image enhancements tailored to super large screen

Supersize Picture Enhancer

Supersize your picture without downsizing on quality. AI-driven upscaling, noise reduction, sharpness reinforcement and intelligent black expression all work together to deliver the optimal picture for large-sized screens.

Intelligently enhanced color expression with AI

Color Booster Pro

Color Booster Pro uses AI to recognize each scene and enhance color expression accordingly. The result is imagery that appears more vivid and dynamic, creating a viewing experience that feels remarkably realistic.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out. A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.
A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out. A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.

More about
Picture Quality

Watch your favorites with rich darks and bright lights

HDR+

Enjoy rich contrast and refined detail with HDR+. With a broad spectrum of image expression between the brightest highlights and deepest shadows, you can watch shows and films just as the creator intended.

Enjoy HDR-like quality even with SDR content

Auto HDR Remastering

Using deep learning algorithms, Auto HDR Remastering learns to identify SDR and HDR content, and then converts SDR content into brilliant HDR-like quality. Now you can enjoy brighter highlights, clearer details and more vibrant colors throughout your viewing experience. 5

Upscale content into a 4K experience

4K AI Upscaling

Watch your favorite content in more brilliant detail with 4K AI Upscaling. The NQ4 AI Gen2 Processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality. 6

Immerse yourself in the optimal picture settings tailored to your preference

AI Customization Mode

With AI Customization Mode, the AI Processor can automatically detect the type of content you’re watching — sports, movies or everyday viewing — and adjust picture settings according to your preferences. 7

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Gaming Experience

Get smooth motion for games up to 4K 144Hz, 2K 240Hz with VRR

Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds with Motion Xcelerator 144Hz. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144 Hz or 2K 240Hz.8

More about
Gaming Experience

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens. 9

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, AMD FreeSync™ Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay. 10

Sound

Enjoy sound intelligently optimized to your content and space

Adaptive Sound+

Adaptive Sound+ uses scene analysis to optimize audio in real time. It also recognizes your room and setup and fine-tunes sound to suit the space, giving you clearer voices, balanced tones and a more tailored listening experience. 11

Catch every word without distractions

Active Voice Amplifier

Enjoy clear dialogue, no matter what's going on around you. Our AI technology enhances voice clarity in response to ambient noise from your surroundings.

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Q-Symphony unites your TV and soundbar to play sound simultaneously in perfect harmony. With AI trained on thousands of audio sources, it creates immersive surround sound that heightens your viewing experience. 12

One UI Tizen

Personalize your screen experience

One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.13

Enjoy 7 years of new TV experiences14

Relive your favorite memories with Google Photos for Samsung TV

Google Photos for Samsung TV

Google Photos is the home for all your life’s memories. Rediscover your favorite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV.15

More about
One UI Tizen

Access useful info throughout the day even when your TV is off

Now Brief

Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it. 16

Your privacy. Secured.

Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing. 17

SmartThings

Do the SmartThings!

SmartThings

Optimize your home devices for a smarter lifestyle. Enjoy a customized smart home experience with thousands of SmartThings-compatible devices that simplify your day-to-day life.18

A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.
A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo. A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.

More about
SmartThings

Control your TV straight from your phone

Quick Remote

With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease. 19

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down. 20

Your Galaxy media, instantly on the big screen

Storage Share

Enjoy your favorite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless. 21

Save energy use by intelligently analyzing your surroundings, behavior and content

AI Energy Mode

Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust brightness. It analyzes content scene by scene to subtly adjust brightness and help save energy consumption where possible. 22

Transform your TV into a karaoke stage

Karaoke

Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment. 23

Design

A refined, slim design with a grand screen presence

Slim Look Design

Crafted to blend seamlessly into your decor, the Crystal UHD U9000H features an elegant, slim profile that minimizes visual distractions. Its expansive screen is designed to draw you into total immersion, while the clean lines and refined finish complement both modern and traditional interiors.

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Specifications

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  • Resolution 3840 x 2160
  • HDMI 3
  • USB 2 x USB-A
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