Samsung and ZenithOptimedia Announce Strategic Media Buying Partnership

Oct 21. 2015

ZenithOptimedia is Samsung South Africa's new media partner

JOHANNESBURG, South Africa – 21 October, 2015 – Samsung Electronics South Africa, the leading consumer electronics brand, has recently announced a strategic collabouration with global media network ZenithOptimedia to provide a local media buying and planning service to Samsung.

"Samsung is one of the country's most valued brands, as voted by The Sunday Times in its 2015 Generation Next Survey as well as the Top Brands Awards in various categories. Our newly formed partnership with this young, dynamic agency will further strengthen our brand awareness," says Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics SA. "Samsung's holistic approach is complemented by the brand's value proposition of delivering world-class products, services and experiences to consumers and this partnership reinforces our presence within the market. We look forward to our new relationship."

ZenithOptimedia demonstrated a strong understanding of the market, impressive strategy development capabilities and creative digital throughout the pitch process. "This is an exciting partnership which we envisage will further strengthen the Samsung brand. The agency's global affiliations and offerings are solid complements to Samsung's business strategy, which is focused on forming stronger collabourations and alliances," continues Potgieter.

The partnership between Samsung and ZenithOptimedia brings together national media marketing strategies and media advertising assurance. This allows for a more targeted approach with regards to securing advertising space, to help convey Samsung's messaging on the most appropriate platforms and ensure maximum reach.

"We are delighted to have been awarded the Samsung business and to have the opportunity to work with a prestige brand that demands innovative thinking and service excellence. We are thrilled that the Samsung team saw in ZenithOptimedia the ability to deliver on their expectations. We look forward to exceeding them," says Kim Weissensee, Chief Executive Officer of ZenithOptimedia. "We are proud to be welcomed into the Samsung family and look forward to delivering great media solutions for the company."

Samsung Electronics is continually seeking world-class potential allies with innovative and distinctive solutions for collabouration and creating new business opportunities.

"At Samsung, we place a high emphasis on strategic partnerships in order for us to achieve our goals. Together, Samsung and its suppliers work together towards the common goal of being world renowned brands. We understand how important it is to build relationships and have full support from our respective media agencies. This will be emphasised with our new media partner ZenithOptimedia," concludes Potgieter.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at and our official blog at

About ZenithOptimedia

ZenithOptimedia - - is a leading global media services network with 250 offices in 74 countries. We are part of Publicis Groupe, the world's third largest communications group, and the world's second largest media counsel and buying group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our Key clients include Armani Group, ASUS, Aviva, Bacardi-Martini, BBC Worldwide, Electrolux, General Mills, Lactalis, LVMH, Nestlé, News Corporation, L'Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, SCA, Telefónica O2, Toyota / Lexus, Verizon and Whirlpool.

For further information, please contact:
Pearl Ndlazi
Epic MSL Group
011 784 4790
079 021 5006

Jake Griffioen
Samsung Electronics South Africa
011 549 1646
071 671 2052