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The Perfect Mobile-Car Device

Samsung's Drive Experience Solution with the Galaxy Tab 10.1 ensured that Kia Motor's customers were kept satisfied with the advanced mobile functions, strengthening customer satisfaction, and also making sure that the automotive solution boosts sales.


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KIA Motors has introduced the K9 luxury sedan with GALAXY Tab 10.1, featuring Samsung Drive Experience, a mobile solution for automobiles. This introduction, which was made in collaboration with Samsung, contributed to the luxurious image of the new model and more than satisfied the heightened expectations of the customers. The solution’s key features include a promotional video, a quick guide, e-manual, and widgets that provide information electronically about the vehicle. With this unique automotive solution, KIA Motors can increase customer satisfaction by allowing the driver a chance to enjoy the use of a cutting edge technology while exploring new marketing opportunities.
Key findings from phase one of the trials includes:

• In several instances, the transmission of ultrasound images has enabled medics and/or doctors at the hospital to positively identify internal bleeding/fluids, resulting in faster treatment upon the patients’ arrival at the emergency room. Early diagnosis has also enabled the hospital to ensure relevant specialists are on hand upon the patient’s arrival.

• Medics at DFW Airport’s Fire Department have utilized ultrasound on cardiac patients presenting no pulse. While the existing protocol has been to contact their medical director to determine whether to cease resuscitation efforts, in several instances ultrasound has detected heart movement and medics have continued treatment, resulting in return of spontaneous circulation and eventual patient discharge.

• More than 50 medics have been successfully trained on the use of Samsung’s PT60A ultrasound system, receiving certification from the Chief of Trauma. In the field, medics have been able to rapidly access the tablet-based ultrasound to conduct scans while the patient is in transit. Wireless image transmission to the medical director has taken as little as 30 seconds.

“This trial has demonstrated the significant potential for expanded use of point-of-care ultrasound by emergency services medics,” said Dr. Roy Yamada, EMS Medical Director for the Dallas/Fort Worth area. “By transmitting images from the Samsung PT60 in the ambulance to specialists at the hospital in real time, we are able to make critical decisions that can save precious minutes and have a tangible impact on outcomes for trauma and cardiac patients.”

The Samsung PT60A, Samsung’s first tablet-based ultrasound system, is designed specifically for point-of-care applications. Using the one-touch measurement features of the ultra-portable and compact device, exam results are delivered with maximum efficiency. The system’s Auto IMT™ and quick diagnosis report can help providers make critical decisions and enable timely treatment for the patient.

“Time to the operating theater is critical in determining the survival of trauma patients,” added Dr. Raj Gandhi, Trauma Medical Director, John Peter Smith Hospital, Fort Worth. “By receiving ultrasound images from the emergency services personnel while the patient is en route, I can make a more accurate determination if surgery is required and have the patient transported directly to the operating room. This trial points to a significant opportunity to improve our emergency services protocols that has the potential to save many lives.”

Doug Ryan, Group Vice President, Health & Medical Equipment, commented: “Samsung has made a long-term commitment to leveraging its technology to bring new innovations to healthcare. The Samsung PT60A was developed to provide quick, accurate diagnosis at the point-of-care and it is exciting to see its lifesaving potential demonstrated through this groundbreaking emergency services trial together with Trice Imaging.”

The PT60A is among a number of innovative medical imaging products Samsung will be showcasing at the American College of Emergency Physicians (ACEP) annual Scientific Assembly from October 27-30 at McCormick Place in Chicago, Booth #1445. To learn more about Samsung Electronics America’s health and medical equipment portfolio, please visit
GALAXY Tab 10.1 for new K9 customers
KIA provided 12,600 new K9 customers with GALAXY Tab 10.1. The tablet mobile device delivers K9’s theme and contents through a repackaging process. Samsung’s Drive Experience solution has been designed to provide an easy repackaging process for the mass customization of the device.
Embedded KIA UVO(Your Voice) system
GALAXY Tab 10.1 also features UVO (Your Voice), KIA’s in-car telematics system, through which the drivers can easily access various informational items and 16 different services such as Smart Control, Safety, Car Care, Assist, and Info. KIA’s UVO provides the users with a smart driving experience and enhances the prestigious image of the vehicle.
Stronger customer satisfaction
The digital catalog and customized solutions of KIA’s K9 give the users easy and fast access to vehicle/manufacturer information and news updates and magazines from KIA Motors. It also presents video tips for vehicle operation and maintenance, contributing to higher customer satisfaction.
Vehicle-IT convergence
The K9 equipped with Samsung’s advanced mobile device offers a chance for the driver to enjoy the use of a cutting edge technology.
Effective marketing tools for further sales growth
This unique automotive solution is a great way to boost sales and promote a new vehicle.

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