Mr. Lee SangChul (Steve)
Mr. Lee SangChul (Steve) President and Chief Executive Officer

Southeast Asia Headquarters
Samsung Electronics

Mr. SangChul Lee was appointed to the role of President and CEO of Samsung Electronics South East Asia & Oceania in May 2017. 

Prior to this, Mr. Lee served as the head of Strategic Marketing Office, Mobile Communications Business of Samsung Electronics, during which he successfully led Global Sales, Product Strategy, Marketing and Enterprise business of the mobile business. 

Mr. Lee has also held various executive positions, including CEO of Samsung Electronics Latin America and CEO of Samsung Electronics CIS. Additionally, he was previously the head of Sales & Marketing Team in the Visual Display Division, during which he brought exceptional expertise and experience to his position and effectively presented the Samsung brand and products to the market. 

A graduate of Inha University in industrial engineering, Mr. Lee joined Samsung's TV division working in 1984. In his career spanning more than three decades with the company, 
Mr. Lee has overseen a variety of teams ranging from sales to auditing and Digital Appliances Business. Among other roles, he also served as the manager of Samsung Electronics Australia, as well as president of Samsung Electronics Benelux (SEBN) and Samsung Electronics Italy (SEI). 

Mr. Lee is a member of the Korean Association of Industrial Engineering.

Mr. Lee Sang Hoon
Mr. Lee Sang Hoon President

Samsung Malaysia Electronics (SME)
Sdn. Bhd.

Mr. Lee Sang Hoon was officially appointed as the President of Samsung Malaysia Electronics on 10 December 2014.

Mr. Lee was previously Vice President of Global B2B, Samsung Electronics Co. Ltd., Korea.

With over 25 years of experience in the both of B2B and B2C sales industry, Mr. Lee takes a pivotal role spearheading Samsung’s business strategies and efficiency in Malaysia to greater heights.