Press Release

Samsung Advances Smart eMBMS Solution with Improved Video Experience

Feb 03. 2015

SEOUL, Korea – February 03, 2015  - Samsung Electronics Co., Ltd., a leading provider of mobile broadband networking solutions, today announces significant upgrades to the feature set of its award-winning Smart eMBMS solution, designed to bring important network quality enhancements to operators, with a particular emphasis on an improved video experience.

 

 

Smart eMBMS employs a dynamic cell activation algorithm which detects when multiple users in a cell are unicasting the same video content from select sources. When the number of users reaches a certain threshold in a given cell, that cell's eMBMS will activate, switching users automatically and seamlessly to the broadcast stream. This frees up critical spectrum resources for other uses within the cell, and ensures that each user gains access to the same high quality video experiencewithout the need to compete with others for network resources. 

 

 

"Samsung's Smart eMBMS solution is designed to provide operators with an efficient and highly effective tool for managing the extreme growth in mobile data traffic, and the prevalence of video content in particular", said Joonho Park, Senior Vice President and head of Global Sales & Marketing. "The benefits to users, which include reduced live-broadcast delays, higher quality video and a farewell to video buffering, are an important milestone for modern mobile networks to keep pace with the rapid advances in video technology."

Deployment of Smart eMBMS promises operators greater control over their networks, especially in the face of over-the-top media streaming competition. Broadcasted content can be selected by the operator, and targeted at certain areas of the network. Meanwhile, new revenue streams can be established through pre-roll or interstitial advertising. For example, after watching a short advert, users could then enjoy the broadcast for free. Since such ads can be deployed on a per-cell basis, they can be more locally-targeted improving the value of advertisers’ investments. Additionally, as Smart eMBMS leverages the latest video optimization techniques based on the MPEG Media Transport standard, latency in video delivery is reduced, bringing users closer to the action as it unfolds.

 

 

In January 2014, Samsung commercialized the world's first eMBMS technology in South Korea with national operator KT. Since then, it has been used to help support many large events, including a visit to Korea by the Pope, which drew crowds of over one million. As video today accounts for approximately 55% of all mobile data traffic, and is expected to grow to 69% by 2018, the need for widespread adoption of this technology is apparent. Samsung remains the only vendor with a commercial eMBMS experience on a live network.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors. We are also leading in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. We employ 307,000 people across 84 countries. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com .

 

 

 

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