Press Release

SAMSUNG and Max Telecom Accelerate Nationwide 4G Mobile WiMAX Deployment in Bulgaria

Sep 15. 2010

SEOUL, Korea / SOFIA, Bulgaria - September 15, 2010 - Max Telecom, a next generation telecommunications operator in Bulgaria, has selected Samsung Electronics Co. Ltd. as its sole Mobile WiMAX solutions vendor to bring a state-of-the-art mobile internet service to Bulgaria. Samsung’s wideband 3.5GHz Mobile WiMAX solution and technical support will play a key role in the popularizing of personal mobile broadband services in Bulgaria.

 

Max Telecom plans to upgrade its commercial Mobile WiMAX service with Samsung’s technology in Bulgaria at the end of 2010. Max Telecom will expand the Mobile WiMAX service to a nationwide coverage of the population of 7.6 million by 2012, aiming to provide richer mobile data services as well as a high-quality VoIP offering.

 

Krassimir Stoitcheff, Chief Executive Officer and founder of Max Telecom, said “In co-operation with Samsung, the world’s leading Mobile WiMAX solution provider, we’re very proud to offer our existing customers an improved wireless broadband service and also to introduce Mobile WiMAX, one of the most advanced and innovative technologies, to more of the Bulgarian people.“

 

“We are on course to become Bulgaria’s leading provider of wireless data services before the end of the year and believe the network upgrade will bring increased awareness of the Max Telecom wireless broadband service as an economical and high-quality mobile internet service solution.”

 

The Max Telecom network aims to offer nomadic and mobile wireless broadband services; both indoors and on the move. Max Telecom will also offer complementary devices providing wireless indoor solutions for the office and home with download speeds of up to 32 Mbit/s.

 

Samsung is providing their latest Mobile WiMAX solution including U-RAS Smart base stations and related systems and network support services. Samsung’s Mobile WiMAX solutions are cost-effective and energy-efficient and support a smooth migration from Mobile WiMAX to WiMAX 2.

 

Woonsub Kim, Executive Vice President and Head of the Telecommunication Systems Business at Samsung Electronics, said, “Samsung is very excited to introduce Mobile WiMAX in Bulgaria in partnership with Max Telecom. Max Telecom has achieved success in a highly competitive Bulgarian market with the earliest commitment of Mobile WiMAX and a great business strategy. Samsung will provide the most optimized and field-proven Mobile WiMAX solution for Bulgarian market, securing and accelerating Max Telecom’s prosperity.”

 

Samsung is a leading player in the Mobile WiMAX industry, providing its field-proven equipment to 57 Mobile WiMAX operators in 35 countries including industry-leading operators such as Clearwire in US, UQ Communications in Japan and YTL Communications in Malaysia. Samsung is present in 13 countries in Asia, 8 countries in Middle East and Africa, now 9 countries in Europe and 6 countries in the Americas. Samsung has achieved a strategic foothold and has seen its business expand on each continent.

 

Samsung 4G Mobile WiMAX networks currently reach 200 million people around the globe. More than 3 million Mobile WiMAX 4G subscribers today enjoy super-fast and high-quality broadband wireless services using Samsung technology. It is estimated that by the end of the year Samsung Mobile WiMAX technology will be available to more than 300 million people worldwide and 8 million users will access wireless broadband through Samsung Mobile WiMAX network solutions.

About Max Telecom

Max Telecom is a new generation telecommunication operator, the first mobile WiMAX operator in Europe deploying a nation-wide network. Currently Max Telecom covers over 3,5 million of people in Bulgaria. Max Telecom provides full range of fast, high quality, reliable and cost effective telecommunication products and services, mobile or fixed – Internet access, VPNs, Vоice services, video and IPTV. For more information about Max Telecom visit www.maxtelecom.bg.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.