SEOUL, Korea - January 30, 2015 - Samsung Electronics Co., Ltd., a leading provider of mobile broadband networking solutions, has announced the launch of InteractiV™ a platform that brings new possibilities to the way that users interact with one another and local businesses, while generating significant monetization opportunities for network operators.
Previously demonstrated at Mobile World Congress 2014, InteractiV enables new and interesting ways for smartphone users to share content and applications during calls. Developers who design their applications to leverage the InteractiV Application Programming Interface (API) can give users the ability to share information, media content and even the screen itself when they are connected with other people, businesses or devices. These applications are then hosted and distributed by the InteractiV server, located in the operator’s IP Multimedia Subsystem (IMS) core network.
"We originally envisioned InteractiV as a unique and seamless way to upgrade the traditional voice call experience into something more collaborative for users," said Joonho Park, Senior Vice President and head of Global Sales & Marketing, Networks Business. "It has since grown into something far more flexible, enabling rich terminal-to-terminal communications across any number of traditional usage scenarioswhether a user is talking to a friend or booking a flight using VoLTE, watching a live broadcast via eMBMS, doing research on the Internet, or just casually playing games. In any of these cases, InteractiV provides a better opportunity to connect people with their friends, family or businesses."