BARCELONA, Spain – February 21, 2014 - At Mobile World Congress 2014, Samsung Electronics Co., Ltd, a leading provider of mobile broadband network solutions, will showcase the service platforms that enable mobile operators to generate new revenue streams. The series of solutions will include Samsung’s latest achievements and new approaches in VoLTE, Rich Communication service platform and eMBMS.
Samsung will showcase the insight and expertise that it learned from the world’s first VoLTE systems launched in Korea during Q3, 2012. Compared with 3G calling, Samsung’s VoLTE solution shows a better user experience with shorter call connection times and a higher definition of voice and video calling.
In addition to demonstrating VoLTE’s performance, Samsung will unveil its innovative service platform for Rich Communications, called ‘InteractiV’. By integrating voice calling and data communications, InteractiV enables various mobile applications that allow content sharing during a call. Services including displaying detailed menus, advertisements on ARS (Automatic Response System) and advanced remote controlling of electronics based on subscriber’s phone number as a ID are all possible with InteractiV. The solution is presenting a new paradigm in mobile communications usage while providing mobile operators with an innovative way to monetize their network.
Samsung will also demonstrate a variety of business models utilizing eMBMS. eMBMS (evolved Multimedia Broadcast and Multicast Service) is a technology that can serve multimedia content to a large number of subscribers simultaneously without delays or disconnection. Samsung has commercialized eMBMS with KT in late January in 2014.
In the eMBMS demonstration, Samsung will show its differentiated eMBMS solution called ‘Smart eMBMS’. The solution automatically converts the methodology of data transmissions between Unicast and Multicast in accordance with the numbers of devices in a network, thereby maximizing the network efficiency. Furthermore, Samsung will also present advanced eMBMS business models such as Mobile IPTV application and broadcasting advertisement and emergency notice at sports stadium.
"Mobile operators are demanding new service platforms and revenue streams that commensurate with their high investment on advanced mobile networks,” said Sam Baker, Vice President and Head of Marketing Group at Networks Business, Samsung Electronics. “Samsung's innovative service platforms and solutions fulfill these requirements as well as provide value added services to end-users. Thanks to Korean operators, Samsung is proud of being the only network vendor which has commercialized both VoLTE and eMBMS in the world. We will deliver these early experiences to the global market and will keep developing service platforms that enable new services."
Samsung is a pioneer of realizing the new service possibilities in the 4G LTE network. By providing advanced networks and devices, the list of Samsung’s world’s first services launched with mobile operators include Multi-Carrier (Jul. 2012), VoLTE (Aug. 2012), Carrier Aggregation (Jun. 2013) and eMBMS (Jan. 2014).