Press Release

Samsung Drives Commercial LTE Service in Southeast Asia

Sep 06. 2011

SEOUL, Korea – September 6, 2011 - Samsung Electronics Co., Ltd, an advanced network solution provider, today demonstrated its strong commitment to the 4G LTE market in Asia, announcing field trials and pilots for 2011 and showcasing its range of Smart LTE solutions at the 6th LTE Asia conference in Singapore.

 

Based on a close partnership with Asian operators, Samsung plans to find the most effective methods to meet the demands for mobile internet service by progressing field trials and pilot commercial projects in 2011.

 

Following the success of Samsung’s Mobile WiMAX and CDMA deployments in the region, the company has chosen LTE Asia to demonstrate its range of 4G LTE products for Macro and Small cells. Samsung’s smart LTE solutions allow flexible deployments in any environments and provide a solution to mobile service providers who are facing increased growth in data traffic as a result of the rapid uptake in smart phones and tablet PCs.

 

Mr. Youngky Kim, Executive Vice President and General Manager of Telecommunication Systems Business of Samsung Electronics, said, “Asia is one of the most dynamic and passionate telecommunication markets; the demand for mobile broadband services is such that we expect it to account for more than 30% of global mobile data traffic.”

 

“We strongly believe that Samsung can play a key role in making Asia a center of mobile broadband culture using LTE, based on our advanced technology, unbeatable OFDMA experiences and excellent understanding of the market,” he added.

 

Through adopting a centralized radio resource management technology, Samsung Smart LTE solution enhances the overall network capacity by reducing inter-cell interferences and supporting easier consumption and expansion. This solution significantly reduces CAPEX and OPEX by decreasing the required number of base stations compared to conventional deployment. Samsung Smart LTE provides a solution to inner city areas which require additional base stations to handle the dramatic increase in data traffic. This Solution is expected to be commercially available at the end of 2011 in Korea.

 

Samsung has continually expanded its market position in Asia since its first entrance with digital PABX in the mid 1980s. Samsung understands the era of anywhere-and-anytime communication through provision of high-quality CDMA commercial systems in many countries including Indonesia and Vietnam. In recent years, Samsung has made efforts to bring broadband service with a world-class Mobile WiMAX solution to anyone at anytime.

 

Samsung has already partnered with dozens of mobile service providers to help them implement LTE service thanks to their vast knowledge of OFDMA technology. Samsung plans to launch the industry’s first LTE SmallCell solution in Japan in 2012 and the world’s first TD-LTE network in Saudi Arabia in Q3 2011. Samsung is driving the industry forward as one of the most influential network solution providers holding the most positions in the 3GPP and having a significant amount of IPR related to 4G OFDMA technology.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.