SAMSUNG U-RAS Premium Base Station Wins WiMAX World Europe Award in System Design

Vienna, Austria, Seoul, Korea, June 1st, 2007 - Live from WiMAX World Europe - Samsung Electronics, Co., Ltd., a leading provider of mobile phones and telecom systems, announced today that Samsung has been selected to receive the WiMAX World Europe 2007 Award for U-RAS Premium Base Station in System Design by xchange, telecommunication specialized monthly magazine. The awards recognize leaders in the development and deployment of WiMAX technologies. Nominations were open to exhibitors and sponsors of the WiMAX World Europe Conference, being held May 29-31, in Vienna, Austria, and selected by a judging panel of experts from the WiMAX community.

Samsung U-RAS Premium Base Station received the System Design award on May 30th, during the WiMAX World Europe Conference at a cocktail reception following the close of the first day’s convention sessions at the Austria Center Vienna. Eliot Weinman, president of Trendsmedia, the events and publishing division of Yankee Group that produces WiMAX World Conferences & Expos, and Mike Saxby, group publisher of xchange magazine, presented the awards in six categories. Samsung and their award will be featured in the July issue of xchange, as well as on the WiMAX World and xchange Web sites.

“xchange is pleased to acknowledge Samsung’s contributions to the development and promotion of WiMAX technology and services,” said Saxby. “WiMAX success is dependent upon sustained innovation of companies like Samsung that will no doubt be rewarded in the marketplace but also deserve recognition by the community it supports.”

”Yankee Group would like to congratulate Samsung on winning this year’s System Design award,” said Weinman. “This award demonstrates Samsung’s place among the leaders of the WiMAX industry, and we look forward to seeing their future innovations.”

W.P. Hong, executive vice president and advisor of Samsung’s Telecommunication Systems Division, expressed his gratitude; “I’m very excited to receive this award. It is more meaningful for us in that this award is selected by industry leaders and professionals. We will continuously develop and explore the market of Mobile WiMAX service to fuel the world with benefits of advanced mobile telecommunication technology”

The winners were selected by an independent judging panel, including Craig Mathias, principal, Farpoint Group; Will Strauss, principal analyst, Forward Concepts; Adlane Fellah, CEO and founder, Maravedis Inc.; Caroline Gabriel, lead research analyst, Rethink Research; Philip Marshall, vice president of enabling technologies, Yankee Group; James Farstadt, founder and president, rClient LLC; and representatives from xchange and Trendsmedia.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

For over 25 years, SAMSUNG has been a global leader in telecommunications networks, the first to commercialize CDMA, CDMA2000 1X, and CDMA2000 1xEV-DO. Samsung leads the mobile broadband technology with the world’s first commercial Mobile WiMAX solution. Samsung actively participates in WiMAX Forum as a board member with its accumulated technology power, plays a leading role in the Technical Working Group and Network Working Group, leading the standardization of Mobile WiMAX technology.

Universal Radio Access Station (U-RAS) Premium is the latest Mobile WiMAX base station ready for wave 2 certification. It is apt for high traffic and dense urban areas, supporting multi-carriers. With improved performance enabled by MIMO/BF technology, U-RAS Premium allows operators to deploy highly efficient WiMAX network cost effectively.

Founded in 1996, xchange is a monthly magazine for facilities-based service providers offering voice, data, wireless, IP, WiMAX and content. Its seasoned editors do more than simply report on industry news; they dig beneath the surface to provide analysis on what new equipment, new services, new regulatory activities and other new developments mean to xchange’s readers. The publication has a quarterly IPTV supplement called On the Tube; an annual print and online buyer’s guide; a companion Web site, www.xchangemag.com; a weekly newsletter, xchange xtra; and it hosts Webinars and publishes eBooks on special topics on a periodic basis.

Trendsmedia is an integrated media firm serving emerging technology markets. Trendsmedia’s mission is to help their clients stay ahead of the major technology trends that are likely to impact their businesses significantly. Trendsmedia provides their clients with independently researched and produced media products that target emerging technology markets in depth, including focused conferences, independently produced online media, and in-depth newsletters and market intelligence studies. For more, see www.trendsmedia.com.

About WiMAX World Conference & Expo

WiMAX World Conference & Expo is the largest event series in the world focused on WiMAX and mobile broadband. WiMAX World Conference & Expo is dedicated to providing a balanced view of where WiMAX stands today and what role it will play in the future of one of the fastest-growing market segments in the world - wireless and mobile broadband. WiMAX World incorporates all of today's converging and diverging issues surrounding WiMAX and mobile broadband. WiMAX World provides a comprehensive view of all the related technologies, as well as regulatory and spectrum challenges, and the business opportunities and risks as they relate to all the key constituencies involved in this critical marketplace. In 2007, WiMAX World will be produced in Asia, Europe and the United States. For more information, visit www.samsung.com.