Video
Congratulations, your trade-in discount has been applied. smb
<%= title %> <% if (!!discountAmount) { %> <%= discountAmount %> <% } %> <% if (!!tradeInAmount && !!additionalDiscount) { %> <%= tradeInAmount %> <%= additionalDiscount %> <% } %>
<%= deviceSummary %>
<% if (quantityChangeable) { %>
Add Samsung Care+ for Business
Learn moreYou love it, we cover it. Protection for your new Galaxy device from the people who know it best
Please select Samsung Care + for Business or "No Coverage"
-
<% options.forEach((option) => { %>
-
<% if(hasChildren) { %>
<% } else { %> <% } %>
<% }) %>
*All prices include insurance premium tax
Awarded by experts
Unconditionally Beautiful
Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.1
Unconditionally Beautiful
Designed for every place, at every moment, from every angle
Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.2
Timeless design, imagined for your home
360 All Round Design
Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.3
Experience glare-free 4K picture viewing
Matte Display
Finally – see every glorious detail, without the glare of the sun or the lights in your room getting in the way. The Serif’s revolutionary, glare-free QLED 4K TV Display absorbs reflections, so even in bright light, you'll experience the brilliance of watching everything in flawless colour – without distractions.4
Make it stand up and stand out
Detachable stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.
Watch in a billion shades of colour
100% Colour Volume* powered by Quantum Dot
100% Colour Volume means you’ll see colour the way it was meant to be seen*. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it**. With over a billion true-to-life colours calibrated with the Samsung SmartThings app, everything you watch is brought to life like never before***.5
Serif Design
By Ronan & Erwan Bouroullec
Iconic ‘I’ Shape
Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.
Make it stand up and stand out
Add a touch of colour
The Serif comes in a dreamy Cotton Blue or a chic Cloud White. Choose the splash of colour that’ll brighten up your home.
Ambient Mode
From blank screen to design centrepiece
Ambient Mode+
No more blank screen ruining your home décor when The Serif is switched off. Ambient Mode+ turns it into a digital, glare-free canvas to display useful information, your own photos*, or colourful patterns.
Exclusive patterns
Better still, you can choose from two exclusive patterns in a striking leaf or textured fabric design – both exclusively created by the Bouroullec Brothers for The Serif TV.
Match it to your mood
Smart
Home entertainment, the smart way
Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your favourite catch-up TV apps – including Netflix, Disney+, Apple TV, BBC iPlayer and BT Sport** - all in one place at the touch of a button. Discover our easy-to-use Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations. 7
Turn your small screen into a big screen
Mobile Mirroring
Go from watching your favourite show on your mobile device to watching on The Serif with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.** 8
Just tap to mirror
Tap View
Want to share a cool video with everyone? Just tap your phone anywhere on The Serif to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.* 9
A second screen on the big screen
Multi View
Multi-tasking has never been so easy on a split TV screen. Finally, you can watch what's on TV and on your phone at the same time —without having to look away*. Handy if you want to catch that live workout, without missing a second of your favourite drama. 10
Usability
A new way to stream
NFC on TV
And just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV and hear your favourite tunes through The Serif’s built-in TV speakers.* 11
As easy as asking
Multiple Voice Assistants
Control your smart TV using your favourite voice assistant – Bixby, Alexa, Google Assistant, take your pick. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless – all you need to do is ask. 12
One eco-remote control them all
SolarCell One Remote
Say goodbye to disposable batteries with this all-in-one, energy-saving remote that charges on indoor light. 13
-
17 YEARS Global No. 1 TV
-
Trusted Reviews Recommended
Specifications
-
Product QLED
-
Display 55"
-
Refresh Rate 100Hz
Support
Find answers to the questions you have about our products
-
e-Manual
- ver 1.0
- 6.57 MB
- 24.04.2024
ENGLISH -
Statement of Compliance
- ver 1.0
- 0.13 MB
- 16.04.2024
ENGLISH -
Quick Guide
- ver 2203110
- 0.98 MB
- 12.05.2023
ENGLISH -
Remote control
- ver 2203040
- 0.28 MB
- 12.05.2023
ENGLISH, FRENCH(FRANCE), SPANISH, PORTUGUESE(European), GERMAN, SWEDISH, DANISH, NORWEGIAN, FINNISH
{{family.currentModel.displayName}}
{{family.currentModel.modelCode}}
Price with discount: {{model.prices.currentPriceDisplay}}
Price before: {{model.prices.priceDisplay}}
-
{{summary.title}}
-
{{summary.title}}
Compare the models
Compare with similar items
