The Serif 2023 LS01BG

The Serif 2023 LS01BG

QE43LS01BGUXXU

  • 360 all round design
  • Matte Display
  • QLED Technology

Choose your size

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

  • * Actual product may differ from image shown. Please see our product gallery.

Top 4 Features

360 All round design icon

360 All round design

Beautiful from every angle

Matte Display icon

Matte Display

Enjoy what's on, not the reflections

Detachable Stand icon

Detachable Stand

Beautiful anywhere, on the shelf or on the floor.

QLED Technology icon

QLED Technology

Bring more than a billion colors to life

Timeless design, imagined for your home

360 All Round Design

Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. Designed to look unconditionally beautiful from any angle in your home.

*Wires not shown.
*Wires not shown.

Experience glare-free 4K picture viewing

Matte Display

See every glorious detail, without the glare of the sun or the lights in your room getting in the way. The Serif’s revolutionary, glare-free QLED 4K TV Display absorbs reflections, even in bright light, experience the brilliance of watching everything in flawless colour – without distractions.

*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.

Make it stand up and stand out

Detachable stand

If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

Watch in a billion shades of colour

100% Colour Volume* powered by Quantum Dot

100% Colour Volume means you’ll see colour the way it was meant to be seen*. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it**. With over a billion true-to-life colours calibrated with the Samsung SmartThings app, everything you watch is brought to life like never before***.

*100% colour volume measured to DCI-P3 standard, certified by VDE. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply. ***Internet connection, compatible Android or iOS device and SmartThings app required.

Serif Design

By Ronan & Erwan Bouroullec

'I' Shape Design

The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

Unique inspiration for your space

Ronan & Erwan Bouroullec Design

The Serif is more than a TV. The Serif blends harmoniously with spaces and home interiors.

Aesthetically beautiful color

Two Colors

Here are two colors that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

* The product color may vary by region.

Ambient Mode

Enjoy every moment with The Serif

Ambient Mode+

Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.

Exclusive patterns

Created by Ronan & Erwan Bouroullec

The Bouroullec's exclusive patterns in Ambient Mode were inspired by the natural world around us such as a beautiful leaf and a textured fabric.

Match your home vibe

Various options

Smart

The smart way to access your favorite content

Smart Hub_US (Check the right image for your region)

Discover your favorite movies, TV shows, games and ambient screens all in one place.

* Smart services and GUI (Graphic User Interface) may vary by model, region, language.* Some services are available to watch after registration and subscription.

The smart way to access your favorite content

Smart Hub_EU (Check the right image for your region)

Discover your favorite movies, TV shows, games and ambient screens all in one place.

* Smart services and GUI (Graphic User Interface) may vary by model, region, language.* Some services are available to watch after registration and subscription.

The smart way to access your favorite content

Smart Hub_Global (Check the right image for your region)

Discover your favorite movies, TV shows, games and ambient screens all in one place.

* Smart services and GUI (Graphic User Interface) may vary by model, region, language.* Some services are available to watch after registration and subscription.

Mirror your mobile device

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

* This service only works when TV and mobile are turned on.* Requires installation of the SmartThings app.* Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.* Apple AirPlay may not be supported depending on the model or geographical area.

Just tap to mirror

Tap View

Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.

* This service only works when TV and mobile are turned on.* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

Split your screen and do more

Multi View

Watch what's on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.

* Supports Android OS and iOS based smartphone.

Usability

Simple connectivity

NFC on TV

When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.

* Compatible devices only.

Get answers on The Serif

Multiple Voice Assistants

Choose your favorite voice assistant out of Samsung Bixby, Amazon Alexa or Google Assistant to find and control entertainment, your home and more.

* Bixby voice commands recognize English (US/UK/IN), French, Spanish, German, Italian, Portuguese(BR), Chinese (in China mainland only) and Korean. Not all accents, dialects and expressions recognized.* Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates.* Google is a trademark of Google LLC.

Get answers on The Serif

Multiple Voice Assistants

Choose your favorite voice assistant out of Samsung Bixby, Amazon Alexa or Google Assistant to find and control entertainment, your home and more.

* Bixby voice commands recognize English (US/UK/IN), French, Spanish, German, Italian, Portuguese(BR), Chinese (in China mainland only) and Korean. Not all accents, dialects and expressions recognized.* Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates.* Google is a trademark of Google LLC.

Easier control, greener future

SolarCell Remote

Replace the clutter of remotes with a SolarCell One Remote. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don’t need any disposable batteries.

*When battery is fully drained it can only be charged via USB C cable (USB cable sold separately). Please refer to the TV Menu(Settings - General Settings - Power & Energy Saving - Available Remote Battery) to check the remaining battery level of the remote control.

Specifications

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Support

Find answers to the questions you have about our products

Product Support See More Content
User manual & Downloads
Product information sheet
  • Quick Guide
    ENGLISH
    Download
  • Remote control
    ENGLISH, FRENCH(FRANCE), GERMAN, DUTCH, ITALIAN
    Download
  • User Manual
    ENGLISH, FRENCH(FRANCE), GERMAN, DUTCH, ITALIAN
    Download
  • e-Manual
    ENGLISH
    Download
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FAQ

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