This return marks a strategic milestone for the company, reintegrating Syria into Samsung’s regional markets and reaffirming its long-term commitment to Syrian consumers. With operations resuming, customers across major governorates will gain easier access to the latest Samsung technologies and products.
The news was announced in an official ceremony at the Four Seasons Hotel Damascus, held under the patronage of the Minister of Communications and Information Technology, Abdulsalam Haykal. The event gathered representatives from the Syrian government, Samsung’s authorized dealers and distributors, senior company officials, and members of the media.
Commenting on this milestone, Jong-ho Kang, President of Samsung Electronics Levant, said, “Building on our long history and resuming our operations in Syria is a significant milestone. It reflects our unwavering commitment to the Syrian market and people, and aligns with Samsung’s vision to enrich lives and empower communities by harnessing technology to enhance connectivity, boost productivity, simplify tasks, and improve everyday life.”
He further added, “Samsung values the supportive investment environment created by the Syrian government, which enables growth opportunities within a clear legal framework that meets international trade and compliance standards. Within this framework, the company aims to deliver advanced technologies while driving positive social impact and contributing to comprehensive development.”
Mutaz Aqrabawi, Senior Director of the Smartphone Division at Samsung Electronics Levant, emphasized the broader vision behind the company’s return, stating, “Samsung’s reentry into Syria is not just a commercial decision, but a token of hope and a foundation for genuine development partnerships. In acknowledgement of the economic challenges of recent years, we will offer a balanced mix of quality, value, and affordability, supported by warranties and strong pre-, in-, and after-sales services. Our wide network of showrooms and authorized maintenance centers will ensure a comprehensive and reliable Samsung experience, making the brand a smart and sustainable choice.”
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.