We at Samsung Electronics want to provide all our customers with a
 better digital life that goes beyond simple convenience. Our aim is to 
provide inclusive products and services that take into account various
 environments and conditions. 
Accessibility that empowers everyone
We strive to incorporate technological innovation so that all our customers can enjoy using our products and services.
 
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							Personal information is protected
 based on three principles
							We collect only the minimum personal information necessary for the intended purpose and process it transparently and securely. 
							We also consistently seek ways to provide industry-leading privacy protection solutions 
to ensure that personal information is accurate, complete, and up to date, while respecting users’ choices. 
							We work hard to act preemptively against potential risk factors, leveraging advanced security technologies engineered 
to provide customers with full control over their personal information.
						
Your privacy. Secured.
Strong security that puts users at ease
We are working hard to build better security in a variety of ways in the face of increasingly sophisticated cybersecurity threats. In addition, we will strive to strengthen the security ecosystem together with various stakeholders so that users can enjoy the digital environment more safely.
Samsung Electronics’ Commitment 
to AI Ethics Principles
Samsung Electronics is committed to AI Ethics Principles. We aim to create human-centered devices that are 
safe, helpful and continuously learning through AI technology, whenever and wherever they are used.
Working together without limits
One company alone cannot change the world. That’s why we are making a difference through our collaborative 3P strategy 
to pursue open source projects, secure talented people and operate a stable and systematic development process.
 
							 
						The Samsung Open Source Conference, held every year since 2014, has been revamped as the Samsung Developer Conference Korea (SDC Korea).
SDC Korea gathers software developers worldwide to discuss and collaborate on research or innovative technologies such as artificial intelligence (AI), Internet of Things (IoT), 5G, cloud computing, and big data. This forum for software technology exchange is centered on the themes of Learn, Share and Network, and is a place for collaboration among global software developers.
Under the themes of Learn, Share, and Network, Samsung Electronics has fostered strong, lasting relationships with software developers through over 450 sessions attended by more than 18,000 participants as of 2024.
Quality for all, safety for everyone
Samsung Electronics prioritizes customer safety and product quality from the product planning and development stage.
							We provide prompt and convenient services should issues arise during product use.
Vision
We add value to our customers by listening to their real and potential needs and incorporating them into our products.
Quality is our conscience 
and is never compromised, so we strictly adhere to our rules and processes.
With a zero-defect quality mindset, we practice accountability: quality is in my hands.
We embody luxury quality with our commitment to use the Samsung logo only on products of attractive quality.
We resolve customer VOCs quickly, accurately, and compassionately to create lifelong customers based on trust and confidence.