98" Crystal UHD U9000H 4K Samsung Vision AI Smart TV (2026)

The answer to your dynamic moments

Playing video Playing video

More about
Samsung Vision AI

Previous

Man watches football on Samsung TV at night. Soundwaves emanate from TV's side and front. He speaks into remote control ‘Bixby, AI Football Mode ON’. AI Football Mode turns on, soundwaves show balanced crowd and commentator sound, and the field looks more crisp and vibrant than when it's off.²

Man watches football on Samsung TV at night. Soundwaves emanate from TV's side and front. He speaks into remote control ‘Bixby, AI Football Mode ON’. AI Football Mode turns on, soundwaves show balanced crowd and commentator sound, and the field looks more crisp and vibrant than when it's off. Playing video

Your command, your match — AI-enhanced football viewing

AI Football Mode

With AI Football Mode, you can watch football with picture and sound settings designed specifically for the sport. AI-driven optimization delivers richer colors, dynamic contrast and crystal-clear commentary — so you can follow the game's passes and cheers with professional-level clarity. ²

Woman watches musical performance on a Samsung TV. Below it, AI Sound Controller shows volume levels for the audio as two separate tracks: Voice and Background. As she speaks into the remote control ‘I want to hear the singing louder’, it adjusts to increase Voice and reduce Background.³

Woman watches musical performance on a Samsung TV. Below it, AI Sound Controller shows volume levels for the audio as two separate tracks: Voice and Background. As she speaks into the remote control ‘I want to hear the singing louder’, it adjusts to increase Voice and reduce Background. Playing video

Separate and control audio layers — voice and sound effects — with a single command

AI Sound Controller

AI Sound Controller uses AI to analyze real-time audio and separate it into two tracks — voice and sound effects. Using the on-screen menu or voice commands, you can then adjust the volume of each track to create a personalized listening experience for TV shows, movies and games. ³

Next

Indicator 1

Indicator 2

Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

Picture Quality

More about
Picture Quality

Previous

Watch your favorites with rich darks and bright lights

HDR+

Enjoy rich contrast and refined detail with HDR+. With a broad spectrum of image expression between the brightest highlights and deepest shadows, you can watch shows and films just as the creator intended.

Scene of merry-go-round at amusement park. It looks a bit dull until Auto HDR Remastering spotlights areas to be enhanced for Vibrant Colors, Clearer Details and Bright Highlights. Then it enhances everything, so the scene appears more detailed and lifelike.⁵

Scene of merry-go-round at amusement park. It looks a bit dull until Auto HDR Remastering spotlights areas to be enhanced for Vibrant Colors, Clearer Details and Bright Highlights. Then it enhances everything, so the scene appears more detailed and lifelike. Playing video

Enjoy HDR-like quality even with SDR content

Auto HDR Remastering

Using deep learning algorithms, Auto HDR Remastering learns to identify SDR and HDR content, and then converts SDR content into brilliant HDR-like quality. Now you can enjoy brighter highlights, clearer details and more vibrant colors throughout your viewing experience. ⁵

Image of a little girl kissing a puppy. The NQ4 AI Gen2 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.⁶

Image of a little girl kissing a puppy. The NQ4 AI Gen2 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible. Playing video

Upscale content into a 4K experience

4K AI Upscaling

Watch your favorite content in more brilliant detail with 4K AI Upscaling. The NQ4 AI Gen2 Processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality. ⁶

Immerse yourself in the optimal picture settings tailored to your preference

AI Customization Mode

With AI Customization Mode, the AI Processor can automatically detect the type of content you’re watching — sports, movies or everyday viewing — and adjust picture settings according to your preferences. ⁷

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Next

Indicator 1

Indicator 2

Indicator 3

Indicator 4

Indicator 5

Gaming Experience

More about
Gaming Experience

Previous

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens. ⁹

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, AMD FreeSync™ Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay. ¹⁰

Next

Indicator 1

Indicator 2

Sound

Previous

Enjoy sound intelligently optimized to your content and space

Adaptive Sound+

Adaptive Sound+ uses scene analysis to optimize audio in real time. It also recognizes your room and setup and fine-tunes sound to suit the space, giving you clearer voices, balanced tones and a more tailored listening experience. ¹¹

Catch every word without distractions

Active Voice Amplifier

Enjoy clear dialogue, no matter what's going on around you. Our AI technology enhances voice clarity in response to ambient noise from your surroundings.

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene.

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene. Playing video

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.¹²

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Q-Symphony unites your TV and soundbar to play sound simultaneously in perfect harmony. With AI trained on thousands of audio sources, it creates immersive surround sound that heightens your viewing experience. ¹²

Next

Indicator 1

Indicator 2

Indicator 3

Indicator 4

One UI Tizen

Enjoy 7 years of new TV experiences¹⁴

More about
One UI Tizen

Previous

Samsung TV in a living room switches on to display Now Brief interface as it detects a person stepping towards the TV. The Now Brief interface displays information on the weather, recommended content and smart-home updates.¹⁷

Samsung TV in a living room switches on to display Now Brief interface as it detects a person stepping towards the TV. The Now Brief interface displays information on the weather, recommended content and smart-home updates. Playing video

Access useful info throughout the day even when your TV is off

Now Brief

Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it. ¹⁷

Your privacy. Secured.

Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing. ¹⁸

Next

Indicator 1

Indicator 2

SmartThings

More about
SmartThings

Previous

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.²⁰

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV straight from your phone

Quick Remote

With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease. ²⁰

A dog barks in a living room as a Samsung TV sits turned off at the center of the space. The TV detects the sound through the Pet Care function and automatically turns on, playing a calming video of a dog at play.²¹

A dog barks in a living room as a Samsung TV sits turned off at the center of the space. The TV detects the sound through the Pet Care function and automatically turns on, playing a calming video of a dog at play. Playing video

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down. ²¹

Your Galaxy media, instantly on the big screen

Storage Share

Enjoy your favorite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless. ²²

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.²³

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

Save energy use by intelligently analyzing your surroundings, behavior and content

AI Energy Mode

Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust brightness. It analyzes content scene by scene to subtly adjust brightness and help save energy consumption where possible. ²³

Transform your TV into a karaoke stage

Karaoke

Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment. ²⁴

Next

Indicator 1

Indicator 2

Indicator 3

Indicator 4

Indicator 5

Design

A refined, slim design with a grand screen presence

Slim Look Design

Crafted to blend seamlessly into your decor, the Crystal UHD U9000H features an elegant, slim profile that minimizes visual distractions. Its expansive screen is designed to draw you into total immersion, while the clean lines and refined finish complement both modern and traditional interiors.

Play video

Video Close Playing video Scene opens with a close-up of the Samsung U9000H TV’s slim edge. A white line traces the ultra-thin profile as the TV pivots, shifting the view to the lower rear where the stand is revealed. The TV then rotates back, the stand retracts from view, and the screen glides forward to a white wall in a modern living room, where it mounts seamlessly in place.