Samsung Named No.1 TV Brand for 20 Consecutive Years

Samsung Electronics has marked 20 consecutive years as the world’s No. 1 TV brand by revenue share, according to Omdia’s 2025 market data, underscoring its sustained leadership in the global TV market since 2006. 

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”
 

The milestone reflects Samsung’s continued strength across premium and ultra-large TVs, along with its broader role in advancing next-generation display technologies. Across that period, the company has helped define key shifts in the category through products and platforms including Neo QLED, OLED, QLED, The Frame, The Serif, 8K TVs, and MICRO LED, while continued investment in AI-powered picture, sound, and personalization has kept its TV portfolio closely aligned with how people watch and live today.

Samsung’s 20-year lead in the global TV market was supported by strength in the areas that carry the most weight today. Omdia’s 2025 data points to a strong overall market share, while Samsung also maintained its position in premium TVs and continued to build momentum through categories such as Neo QLED, OLED, and ultra-large screens.

Samsung remained at the top of the global TV market in 2025, extending a lead it has held since 2006. According to Omdia, the company recorded a 29.1% share of the global TV market in 2025. That result matters because it shows sustained leadership at scale across a category that has continued to shift over time.
 

Samsung’s long-term market leadership was supported by a series of innovations that kept it relevant amid major shifts in the TV category. Over time, those developments strengthened Samsung’s position by enabling it to keep setting the pace in design, smart functionality, and display technology.
 

●       2009: Samsung helped accelerate the global move to LED TVs, raising expectations for slimmer and more energy-efficient displays.

●       2011: Smart TVs expanded the role of the screen by turning televisions into connected entertainment platforms.

●       2015: The Serif introduced a more design-led approach to the TV, giving it a stronger place within the living space.

●       2017: The Frame helped create the Art TV category by turning the screen into a customizable digital canvas.

●       2017: Samsung also advanced premium picture quality with the launch of QLED TVs powered by quantum dot technology.

●       2018: Samsung pushed resolution further with 8K TVs, bringing more than 33 million pixels to the screen.

●       2020: MICRO LED extended Samsung’s display innovation into self-emissive technology for ultra-large screens.

Samsung’s position was also reinforced by its strength in premium TVs. In the segment priced above $2,500, Samsung held a 54.3% market share. In the segment above $1,500, it held a 52.2% share. These figures show that Samsung did not just lead the market in volume. It also led in categories where performance, design, and brand preference carry greater weight.

Samsung’s broader portfolio also played a central role in sustaining growth. Samsung’s Lifestyle, OLED, and Neo QLED TVs helped support its position in premium segments, while ultra-large TVs and next-generation display technologies strengthened its presence in higher-value categories.

Samsung’s influence on the modern TV category can be seen in how the screen has evolved over time. From design-led products and connected Smart TVs to advances in QLED, 8K, and MICRO LED, the company helped expand what consumers expect from a TV at home.

Samsung’s rise in TVs was not built on scale alone. Early on, the company helped change how TVs were positioned in the home. Its design-led Bordeaux TV gave the category a stronger sense of visual identity at a time when many models still competed mainly on technical specifications. That shift mattered because it made appearance part of the purchase decision, not just screen performance.
 

Samsung then helped accelerate the move to LED TVs, which pushed the category toward slimmer designs and better energy efficiency. This period helped establish a more modern standard for what a TV should look and feel like.

Samsung also played a major role in expanding what a TV could do. With the growth of Smart TVs, the screen became more than a device for traditional viewing. It became a connected platform that gave users direct access to apps, services, and a wider range of content experiences.
 

This changed how people evaluated TVs. Picture quality still mattered, but ease of access, software experience, and connected features became a larger part of the value.

Samsung continued to shape the category by changing how TVs fit into the home. The Serif introduced a more design-led approach to placement and form. The Frame helped create the Art TV category by allowing the screen to function as a digital canvas when not in use. These products gave the TV a more integrated role in the living space.
 

At the same time, Samsung continued to advance picture quality through QLED, 8K, and later MICRO LED. These technologies helped push expectations higher for brightness, contrast, color, and large-screen performance.

Samsung’s current TV strategy is focused on extending leadership across the areas shaping the category now. That includes strengthening its premium position through Neo QLED and OLED, advancing its display roadmap through MICRO LED and Micro RGB, and using AI to improve picture, sound, and personalization.

Neo QLED and OLED TVs remain central to Samsung’s premium TV strategy. These categories help anchor the upper end of the portfolio, where picture quality, display performance, and brand preference carry the most weight.
 

They also support Samsung’s position across a wider range of viewing needs, from cinematic home entertainment to everyday high-performance use. In practical terms, they show where Samsung continues to concentrate product strength within the current TV market.

Samsung is also continuing to invest in display technologies that point beyond the current premium mainstream. MICRO LED remains an important part of that long-term direction, especially in ultra-large and high-performance screens.
 

The expansion of Micro RGB models adds to that picture by showing continued investment in brightness, color precision, and next-generation display control. Together, these technologies reflect Samsung’s effort to extend its leadership not only through established categories, but also through formats that shape where the market may move next.

AI is becoming a more visible part of Samsung’s TV strategy across picture, sound, and personalization. Rather than functioning as a standalone feature, it supports how the TV responds to content, environment, and user behavior in real time.
 

That matters because expectations for premium TVs now extend beyond panel quality alone. Users increasingly expect the experience itself to feel smarter, more responsive, and better aligned with how they watch at home.

Samsung Electronics’ 20-year run as the world’s No.1 TV brand reflects sustained strength in the parts of the market that matter most, including premium TVs, ultra-large screens, and advanced display technologies. Backed by Omdia’s 2025 market data, the milestone also shows how Samsung has continued to move with the category through Smart TVs, QLED, OLED, The Frame, The Serif, 8K, MICRO LED, and AI-powered TV experiences.

Taken together, that record shows why Samsung has remained a leading name in TVs and how it continues to build on that position through product innovation, display leadership, and long-term consumer trust. Those interested in the latest lineup can explore Samsung TV prices and specifications in Pakistan across a wide range of screen sizes and display technologies.