Millennials are growing up, and their schedules are packed. Most are now in their 30s and early 40s, which means they are likely raising children, working full time and recognizing that every second counts in their daily routine. In fact, those seconds can directly impact their children's wellbeing, as revealed in a 2024 study of 2,000 U.S. millennial parents. As a result, this generation doesn't shy away from technology. In fact, they're leaning into it as a way to manage their daily lives and help juggle all the balls in the air. In fact, for millennials, smart home appliances aren't simply gadgets; they're time-savers.
Samsung appliances fit perfectly into this need, and they already arrive with advantages. According to TraQline, a market research and data analytics company, Samsung continues to lead with Millennial buyers when it comes to major appliances, capturing 26.51% of the share in Q1 2025 and outpacing competitors for two years.
Builders don't need another sign. Millennials trust Samsung, and they're comfortable bringing it into their homes, especially the kitchen and laundry rooms. Here's why.
Technology that buys back time
Millennial parents can struggle to balance their family and work lives — conferring with colleagues during school pickups, making dinner with a side of flashcards and managing bedtime routines between laundry loads. The real luxuries they need? More time and support.
Samsung appliances can provide both, helping to shoulder the load with product features and efficient operation. That translates to fewer items to tick off the to-do list and more time available for what really matters. With the latest generation of dishwashers, refrigerators, washing machines and other appliances working in the background, millennial parents can transfer that time saved to the family, whether it's helping with homework, teaching life skills or building the best couch fort ever.
Smart features turn up support
Samsung appliances come packed with dynamic features that can appeal to millennials. Not only do the products integrate with phones, voice assistants and even family calendars, they also "talk" to each other. That kind of integration is helpful for parents who are already juggling busy lives. Here's how some of the appliances and features are helping millennials with the heavy lifting:
Family Hub refrigerators
The fridge has always been the center of the kitchen. And the Family Hub refrigerators by Samsung, such as the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+ and AI Vision Inside™, also become the family bulletin board, grocery list and digital assistant, thanks to these features:
· Remote View lets parents see inside the fridge from their phone while shopping when paired with the SmartThings app.1 No more guessing if there's milk.
· The screen on the door can make recipe suggestions and show calendars, photos and notes. It also doubles as an entertainment center, streaming music and television.
· Based on the food inside, the refrigerator can suggest recipes and provide cooking instructions.
· They integrate with SmartThings and voice assistants to help parents manage their homes and overall energy usage.
Washers and dryers
Laundry never ends in a house with kids. Samsung smart washers and dryers help make it less of a chore, helping families spend less time in the laundry room.
· AI Smart Dial remembers the most used settings.
· AI OptiWash and Dry adjusts the wash or dry cycles and temperature according to the clothes inside. This can actually extend the life of clothing, too, saving time spent shopping for new ones.
· All-in-one models wash and dry in the same machine, with no change-over necessary.
· Users can start, pause or get updates on a load from the SmartThings app.
Ranges and ovens
Cooking can be the most time-consuming chore, especially with kids around. Samsung smart ranges help take the pressure off, getting meals to the table faster, and with less stress.
· Users can preheat the oven on the way home from work.
· Parents can stay apprised of the timer, or get an alert when a timer goes off, including when a teen is making a midnight snack.
· A camera inside the oven allows close monitoring of cooking food.
· Powerful Convection+ feature saves time by cooking food fast and more evenly.
Dishwashers
Washing dishes is one of the most dreaded chores — but Samsung next-gen dishwashers are happy to take it on. These features help busy parents cross one more thing off the list, thanks to several key features that are part of the SmartThings ecosystem.
· AI Wash employs a high resolution sensor and machine learning algorithm2 that maximizes washing and rinsing to remove the toughest stains.
· StormWash+™ feature ensures more complete cleaning, thanks to dual wash arms and rotating spray jet that cover 1.5x more space than Samsung StormWash dishwashers.3
· Smart dry settings not only save time, but energy. That's because the Smart Dry with AutoRelease™ Door system circulates warm air to deliver 2.5x better drying performance.
· Smart wash cycles can adjust according to how dirty the dishes are.
More time together means stronger families
When Samsung appliances are paired with SmartThings, they can take over repetitive tasks and time-consuming chores, helping parents navigate the daily hurdles of family life. That adds up to more than just saved time, too, giving millennial parents the space to forge stronger relationships with their children and spread more joy in the home. For millennial families building the next chapter of their lives, that's the real value of using the versatile, innovative appliances by Samsung.
Contact Samsung today to learn more about the dynamic features of Samsung smart appliances and SmartThings technology, and how they exceed the expectations of millennial families today.
1Wi-Fi connection and Samsung account required
2Based on an AI-created algorithm. Actual results may vary depending on individual use.
3Compared to Samsung StormWash™ Dishwashers