In today's competitive real estate and rental markets, the difference between a property that sits and one that moves may come down to substance over appearance — and even location. Today's buyers and renters are looking at the full living experience and want technology and design that enhances it. Smart appliances can help achieve this, and builders who want to stand out are discovering that installing them does more than fill a kitchen or laundry room; it transforms the entire experience. That can lead to faster leases, stronger selling prices and a sharper edge in a competitive market.
This is where Samsung smart appliances are making a real impact, helping builders create homes that are not just functional, but enhance the life of their future owners.
The new priorities: What buyers and renters want
Walk through any open house or rental showing, and you'll quickly notice that the bar has been raised. Prospective residents are looking for more than upgraded countertops or walk-in closets. They want a home that feels connected, efficient and transformative. Here are the top features that make that so for today's buyers and renters:
1. Smart technology
Smart home features have moved from "nice to have" to "must have." Residents want appliances that can be controlled from their phones, respond to voice commands and integrate with the rest of their smart home ecosystem. Whether it's checking what's in the fridge from the grocery store or preheating the oven on the way home, these conveniences are quickly becoming expectations.
2. Seamless design
A cohesive look throughout the kitchen and laundry area is more than an aesthetic choice, it signals quality and attention to detail. Sleek finishes, intuitive controls and appliances that look like they belong together can elevate the entire space. That's a key advantage of the Bespoke line by Samsung.
3. Energy efficiency
With energy costs on the rise and sustainability top of mind, buyers and renters are paying close attention to smart energy management features and ENERGY STAR ratings. Appliances that help residents track and reduce their energy use are a clear selling point, both for cost savings and environmental impact.
4. Adaptability and future-proofing
Technology is moving fast, and residents want to know that their homes will keep up. Appliances that are compatible with evolving smart home standards, like Matter, or that can be updated with new features over time, provide peace of mind and long-term value.
5. Centralized control
Managing a home full of smart devices can get complicated. Buyers and renters appreciate appliances that serve as central hubs, allowing them to control lighting, security and entertainment from a single interface. Samsung Family Hub refrigerators and AI Home ranges are prime examples, offering easy access to a wide range of smart home functions right from the kitchen.
Leasing velocity: The factors that matter
One of the most important metrics for builders and developers is leasing velocity — the speed at which units are rented or sold. In a crowded and competitive market, anything that accelerates this process is an advantage for builders. While price will always be a factor in the speed, equally powerful is the perception of how move-in ready and future-facing a unit is.
Move-in readiness
Samsung, and the technology it brings, helps create a sense of move-in readiness and that resonates with today's buyers and renters. When a prospective resident walks into a unit equipped with transformative technology, there's an immediate sense that the home is ready for modern living. Features like remote diagnostics, app-based controls and seamless integration with other smart devices can reduce friction and add appeal.
Move-in readiness is not just about having the newest gadgets. It's about creating an environment where residents feel empowered and connected from day one. The ability to monitor energy use, control appliances remotely and integrate with other smart home devices can make daily life easier and create the impression that they run the house — and not the other way around. In other words, Samsung helps builders deliver homes that feel thoughtfully designed and ready for the demands of modern living.
Future-facing homes
Technology moves fast, and any home that appears stuck in the past can project future problems, whether its with energy efficiency, material resilience, function flexibility or home security. For new and growing families, there's also a need for a home that scales up as they do, helping to handle the higher work — and laundry — load that comes with children.
Creating a home that looks to the future and anticipates these changes helps potential leasers feel all the more comfortable about making the investment. Samsung smart appliances offer an effective way of delivering that, thanks to their wide range of features that meet these needs, from assistive features and AI support to easy operation and seamless connectivity. As many builders have already discovered with Samsung technology, creating homes of tomorrow can help put leasers in them today.
How Samsung stands out in the builder market
Samsung has carved out a unique place among builder-focused appliances, sitting comfortably between entry-level basics and ultra-premium luxury. The Samsung and Dacor brands offer a blend of innovation and luxury, with the quality that appeals to a wide range buyers and renters and elevates the user experience. Here's how.
1. Purposeful innovation
Samsung's approach to smart appliances is rooted in the belief that technology should make life easier, not more complicated. The products are designed to anticipate needs, streamline daily routines and create moments that stand out. For builders, this translates into homes that feel thoughtfully designed and ready for the future.
Take the Samsung Family Hub refrigerator, for example. This is not just a place to store groceries — it's a communication center, entertainment hub and smart home command post, all rolled into one. With a 32-inch touchscreen, AI-powered food management, and integration with services like Google Photos and Alexa, the Family Hub creates a focal point in the kitchen. These are the kinds of details that can turn a kitchen into a selling point, not just a necessity.
2. Seamless smart home integration
Samsung aims to make smart home adoption as smooth as possible. To achieve this, many Samsung appliances now include built-in SmartThings hubs, which means residents can connect and control a wide range of devices — lighting, thermostat, air conditioner, door lock and more — without needing extra hardware or complicated setups. This interoperability is becoming even more valuable as the industry moves toward universal standards like Matter, ensuring that Samsung-equipped homes will remain compatible with the latest smart devices for years to come.
3. Recognized commitment to sustainability
Samsung's leadership in energy efficiency and sustainability is well established. As a major partner with the Environmental Protection Agency's ENERGY STAR program, Samsung has been given numerous certifications and awards, including the prestigious ENERGY STAR Corporate Commitment Award. One feature that demonstrates the commitment to sustainability and environmental stewardship is Samsung SmartThings Energy. The platform helps residents monitor and manage their energy use. Other innovations include solar-powered remotes and e-waste recycling programs further demonstrate a commitment to For builders, this means offering appliances that can align with the values of today's buyers and renters, without sacrificing performance or style.
4. Design that elevates every space
Samsung appliances are designed with both form and function in mind. The Bespoke line offers a tailored aesthetic that aligns with any design vision, from sleek and modern to warm and traditional. With customizable finishes, intuitive controls and thoughtful details, builders can create cohesive, high-end environments across single or multi-unit developments. For a premium experience, the Dacor line redefinesluxury in the kitchen with unmatched design and advanced technology that focuses on the art of living well. Each appliance is crafted to bring luxury you can see and feel, creating unforgettable moments through exceptional craftsmanship and innovation.
Building your brand with smart appliances
Choosing Samsung smart appliances is about more than outfitting a kitchen or laundry room. It's a statement about the builder's commitment to quality, innovation and experience. When residents see Samsung appliances, they associate the property with forward-thinking design and reliable performance. In a market where differentiation is key, these choices signal to buyers and renters that the builder is invested in their comfort and satisfaction.
To understand how Samsung smart appliances can transform a property, it's worth taking a closer look at some of the flagship products that are making waves in the builder community:
1. Family Hub refrigerators
The Family Hub refrigerator is more than just a place to keep groceries cold. With a massive 32-inch touchscreen, AI-powered food management and integration with Google Photos, Alexa and other smart services, the Family Hub becomes the central command center for the home. Residents can leave notes, share photos, manage shopping lists and even stream music or videos — all from the kitchen. Perhaps even more useful is the ability of the fridge to scan the contents inside and suggest meals and recipes based on the results. These features and more not only add convenience but can also create a stand-out memory during property tours.
2. Smart ranges and ovens
In a high-speed world, cooking can often get short shrift. Smart ranges and ovens like the Bespoke AI Slide-In Induction Range helps close that gap with a number of features. A great example is the built-in smart oven camera, which allows residents to control the oven and monitor meals from their phones, thanks to integration with Samsung SmartThings. And it looks great doing it, with illuminated precision knobs for a premium look and feel. The range's sleek design and customizable finishes can ensure it fits seamlessly into any kitchen aesthetic.
3. Smart laundry machines with AI features
Samsung smart washers and dryers can bring convenience and efficiency to one of the most essential household tasks. Models like Bespoke AI Laundry Vented Comb All-in-One come with remote start, energy monitoring and customizable cycles make laundry day easier and more efficient. The ability to control and monitor appliances from a smartphone through Samsung SmartThings is a clear selling point for tech-savvy residents.
The value of interoperability
One of the biggest challenges in the smart home space is ensuring that devices from different brands and categories work together seamlessly. Samsung solves this problem through interoperability. This starts with SmartThings Hub — the backbone of the Samsung smart home ecosystem. Compatible with ZigBee, Z-Wave and IP-connected devices, the hub allows residents to connect and control a wide range of smart devices from a single app.
This is increasingly important as the smart home industry moves toward universal standards like Matter, ensuring that Samsung-equipped homes will remain compatible with the latest devices for years to come. Both the SmartThings platform and support for industry standards like Matter give builders and residents confidence that their homes will remain compatible with new technologies as they emerge.
Sustainability: Harnessing efficiency and values
Today's buyers and renters are more environmentally conscious than ever before. They're looking for homes that not only offer convenience and style but also align with their values around sustainability and need for energy efficiency.
Samsung's leadership in this area is well documented. The company has received numerous ENERGY STAR awards and is recognized for its efforts in green power usage and electronic waste recycling. That's because Samsung walks the walk with features like the SmartThings Energy platform, which allows residents to monitor and manage their energy use, while innovations like solar-powered remotes and eco-friendly manufacturing processes further demonstrate the commitment to sustainability.
For builders, offering Samsung smart appliances can be a way to meet the growing demand for environmentally responsible homes, without sacrificing performance or style.
Elevating how builders build — and people live
The goal of any builder is to create homes that people love to live in. Samsung helps make that possible by combining innovation, luxury and sustainability in ways that resonate with today's buyers and renters.
By choosing Samsung, builders are not just filling a space, they're helping to create an experience. They're showing residents that they care about quality, convenience and the future of living. In a market where differentiation is key, these are the choices that set a property apart and can help it move faster.
It also shows that a builder is leading the trends, not just chasing it. Those who invest in smart technology can project a forward-facing brand that's moving into the future. Samsung smart appliances provide the blend of innovation, quality and style that adds proof to the pudding, helping builders create homes that stand out, attract residents and build lasting reputations.
As the industry continues to evolve, the homes that succeed will be the ones that feel ready for what's next.
With Samsung and Dacor appliances, builders have the tools they need to deliver on that promise, today and for years to come. Contact us today.