At the Samsung Ads’ 2025 NewFront, we unveiled new innovations to help brands engage their audiences with unmatched scale and precision. Samsung Ads is redefining the television experience for viewers and redefining what it can deliver for our partners. We’re transforming how our Smart TVs interact with your audiences so that you can deliver the exact right message at the exact right moment.

Our new solutions help you powerfully leverage Samsung TV Plus - the #1 Free Ad-Supported Streaming TV (FAST) service on hundreds of millions of Samsung TVs worldwide. These innovations span four key areas, and are designed to help our partners unlock sharper insights, stronger performance, and measurable outcomes:

Reach

Our new upper-funnel solutions help you build stronger brand awareness, equity and interest at scale.

• Optimal Reach: Understand your audience’s behavior across linear and streaming, identify duplication, and activate on your missed reach opportunities.
  
• Data+: Combine your data with Samsung's in a secure environment with this data-as-a-service to fuel highly precise media plans and detailed campaign measurement.
  
• Audience Collectives: Merge Samsung TV and premium mobile data to more accurately target viewers with 600+ high-value, precise audiences.
  

Interactivity

Use the largest screen in the home to build emotional connections between viewers and your brand.

• GameBreaks: Score big with gamification that turns viewers from passive to active participants. We’re rolling out eight new, interactive, branded mini-games for advertisers to choose from.
  
• ShoppingBreaks: Use these short-form interactive ad breaks to blend content, e-commerce and your brand by powerfully highlighting products in relevant themes and categories.
  
• Creative Canvas: Optimize your video assets with QR codes, vertical video, click-to-email and other interactive formats that create actionable, memorable moments.
  

Performance

Samsung Ads continues to transform CTV into a results-oriented conversion platform that helps you influence action and achieve business outcomes.

• Samsung Home UI: Draw more eyes to your brand with new interactive elements on the Samsung Masthead.
  
• Mobile Conversions: Drive performance outcomes to a mobile app, mobile game, or mobile website with ease and efficiency.
  
• Web Conversion Solution: Scale your reach among intenders most likely to engage with your brand. Drive performance outcomes to your website, connecting results from our screen to your online destination.
  

Content and partnerships

On Samsung TV plus, we’re delivering an ambitious slate of new content, A-list partnerships, and innovative solutions.

• Samsung Television Network, a new 24/7 FAST channel and marquee destination on Samsung TV Pus, brings viewers a curated selection of high-profile, premium programming including live events, news, movies, and late night.
  
• Now available to select partners, the Samsung Ads Content Studio allows you to connect with audiences through engaging, bespoke storytelling within the Samsung TV Plus experience.
  
• Samsung Ads is leveling-up their programming slate to provide you with more opportunities to drive outcomes with leaned-in audiences, through:
  ○ Live Events on STVP to unite your brand with exciting real-time event
  ○ Creator Content that creates opportunities to reach leaned-in, younger audiences
  ○ Sports Partnerships spanning national and local leagues to help you activate at scale while also reaching specific audiences at the local level