Samsung Ads unveils AI-enhanced advertising solutions for smarter, more effective campaigns
Ahead of CES 2026, Samsung Ads today announced that our entire suite of ad solutions are now powered by AI to enhance performance and deliver more effective, full-funnel outcomes. These cutting-edge solutions empower brands to connect with consumers with greater impact and efficiency, ensuring the right message reaches the right consumer in the right context.
Building on Samsung’s innovation in AI
Samsung Electronics continues to lead the charge in AI innovation, transforming the TV into a personalized, interactive hub. Samsung Vision AI integrates advanced AI features directly into Samsung TVs, transforming screens into a personalized experience that elevates consumer’s everyday life. With Vision AI, Samsung is enabling more intuitive content discovery, personalized recommendations, and seamless consumer interactions.
As consumers increasingly expect their screens to do more than just stream content, Vision AI reflects the increasingly central role of TVs in the connected home. By embedding AI into the heart of the viewing experience, Samsung is enabling smarter multi-device interactions and intuitive support for daily life.
Vision AI Companion combines various large language models (LLMs), including Microsoft Copilot and Perplexity, to provide visualized, intelligent responses tailored to user prompts. With a simple press of the dedicated AI button on the remote, users can access organized results—from personalized recommendations to trip planning to doing your holiday shopping.
The advancements made possible by Vision AI underscore the evolution of the TV beyond passive entertainment into a fully connected, centralized hub, offering more opportunities for advertisers to connect with consumers in meaningful ways.
Turning innovation into impact: How Samsung Ads is using AI
Samsung Ads has leveraged Samsung’s proprietary AI and machine learning (ML) technology to enhance its advertising solutions, improving advertisers' ability to deliver the right message to the right consumers. These innovations drive efficiency, collaboration, and measurable outcomes, ensuring more effective campaigns and reinforcing Samsung Ads' commitment to full-funnel performance.
Samsung Ads is now using AI to help brands unlock enhanced performance across its suite of full-funnel solutions. Highlights include:
● Consumer reach: Brands can extend reach untapped audiences through ML-driven targeting.
● Contextual relevance: Ads are placed in hyper-relevant contextual environments using AI-powered analysis.
● Creative delivery: Interactive ad formats automatically adapt to consumer profiles and moments of discovery and decision to maximize engagement.
● Conversion optimization & attribution: AI fuels always-on optimization to maximize conversions and campaign reinvestment recommendations. This continuous optimization offers enhanced understanding of cross-device attribution to clearly tie CTV exposure to real-world actions.
“At Samsung, we’re redefining what the screen can do by bringing together the latest AI technology and partners to transform the TV into an interactive, multi-purpose device." said Paritosh Desai, VP of AI/ML at Samsung Ads.
"By enhancing our advertising solutions with AI, we're empowering brands to stay ahead of the curve, enabling deeper consumer connections and more efficient, measurable outcomes. Our offerings not only enhance the viewer experience but also set a new standard for efficient advertising in the AI-first era."
New & enhanced ad solutions:
AI-enhanced contextual solutions
● Leverages Samsung's proprietary AI to analyze content themes, objects, and sentiment for precise contextual alignment across programming.
● Program-genre metadata ensures ads are placed in brand-safe, emotionally resonant environments.
● Predictive content classification identifies high-engagement moments for optimal brand placement.
AI-enhanced Audience Collectives
● Expands Samsung's robust proprietary audience targeting with 250+ new mobile-based segments, including 160+ purchase intent categories.
● Combines mobile and TV behavior data with ML to predict demographics and interests.
● Built using Samsung mobile app usage, Samsung Internet URL data, and search keyword data.
Optimal Reach
● Uses ML to identify unreached audiences, maximizing reach across linear and streaming platforms.
● Helps extend advertisers' ad reach to unexposed and underexposed households.
● Automatically optimizes spend to reallocate unused impressions to audiences tapped for conquesting.
Conversion solutions
● Uses AI to target audiences most likely to convert.
● Enables seamless cross-device experiences from CTV to mobile for maximum return on ad spend (ROAS).
● ML interprets the attribution window to deliver clearer, more transparent reporting on conversion rates.
Interactive ads, powered by AI
● Enhances interactive ad format creative that can include QR codes, vertical video, product galleries, fan polls, and clickable options to consumers email - airing exclusively on Samsung TV Plus.
● Delivers tailored creative combinations based on consumer profiles and context.
What’s next
Samsung Ads plans to expand its AI-enhanced offerings throughout 2026, focusing on audience reach, interactivity, and lower-funnel outcomes. These innovations mark the continuation of a new era in advertising, setting a higher standard for efficiency and consumer engagement.
Join us as we continue to redefine the future of advertising with cutting-edge AI-enhanced technology.
For more information or to explore how Samsung Ads can enhance your campaigns with our AI solutions, get in touch today.