Advertising Week New York (AWNY) is known for its noise and competing messages. Nearly 20,000 brand marketers descend on Midtown each year, making it one of the most high-profile and bustling events in the advertising world.
 

This year, Samsung Ads cut through that clutter with a bold, strategically-placed campaign designed to stand out and remind marketers that the best partners deliver without the BS.
 

“Advertising Week was the perfect time to signal to the industry that in a crowded landscape, Samsung Ads stands out,” said Kerry Nelson, Head of Brand Marketing at Samsung Ads. “We have the tech, the team and the innovation to cut through the noise and deliver real, full-funnel results for our clients. Our Advertising Week campaign was a bold invitation to brands to partner with us to take their ad spend further in a way that only Samsung can deliver.”
 

Making an impact in Midtown NYC and beyond
 

From October 6 to 12, Samsung Ads took over key advertising locations across Times Square and Penn Station transit hubs. The Digital Beast at 44th & Broadway and The Summit at 47th St anchored the brand presence, reaching millions on the ground in high-traffic locations.
 

The Midtown transit network takeovers included 21 Penn Station screens and 150 liveboards across Herald Square and Penn Station. These placements ensured repeated exposure during attendees’ commutes to work and to Advertising Week’s location at the Penn District.
 

The messaging was a bold invitation to brands to take their ad spend further by working with a partner that truly delivers results:
 

●     “Some ads claim. Samsung Ads converts.”

●     “Market like you mean it.”

●     “Go from headline to bottom line.”

●     “Put your money where it matters.”
 

QR codes and CTAs linked directly to custom landing pages, turning awareness into measurable engagement.
 

Engaging clients and industry leaders IRL
 

Samsung Ads extended its impact beyond visibility through carefully curated events. These included:
 

• Beet.TV Leadership Summit at IPG: During a discussion on the future of TV, Justin Fromm, Head of Insights & Thought Leadership at Samsung Ads, spoke about the increasing appeal of FAST to both consumers and advertisers. “New research forecasts that in just three years, more households will watch Samsung TV Plus than all paid TV,” said Fromm. “FAST is built for the next era of advertising with highly-targeted ad formats that go beyond interruption to drive direct consumer action.”
  
  Later on Monday morning, Justin Evans, Head of Innovation and Insights at Samsung Ads, shared how we need to rethink our TV screens as something more akin to large smartphones. “People are doing more on their TVs,” he said. “There’s a huge runway for interactive capabilities on the television. As TV viewing evolves, so do the ways advertisers can reach audiences across screens.”
  
  
• The Room Dinner: On Wednesday, we partnered with The Room to host an intimate evening with growth marketers focused on solving CTV fragmentation. The theme for the event was finding the upside during market shift upheaval. The conversation covered how to turn all the things that can feel like chaos – new tools, chasing the economy, changing consumer behaviors, and fragmented media ecosystems – into the raw material of tomorrow’s playbook. Strategies, tactics, and insights were exchanged and attendees walked away well fed and ready to shape the future.
  
  
• Cultured x Art Store Event: To celebrate the launch of the newest artists collaborating on our FRAME TVs, we held an intimate cocktail party and dinner for our partners at the Blank Gallery Space. The evening brought together the best of our consumer offering with leaders in the ads community. During the two day pop-up event, the Art Store Gallery was open to the public. There, consumers admired artwork from painter Anna Weyant on FRAME TVs.
  

As we led important market conversations, hosted candid peer discussions, and celebrated the intersection of technology and culture, we continued to be a resource for our partners and moved the industry.

New offerings: Driving momentum into Advertising Week and beyond
 

Ahead of AWNY, Samsung Ads made some noise ourselves. We announced new partnerships and key solutions that signal our ongoing commitment to helping brands maximize reach and optimize ad campaigns from brand to demand. From well-defined targeting to easier access to premium inventory, our new innovations give advertisers more effective, scalable ways to connect with audiences. These include
 

• Optimal Reach Conquesting helps brands use Samsung’s proprietary data to reach competitor audiences more effectively, expanding their impact across a fragmented media landscape.
  
  
• The OpenAP partnership makes Samsung’s premium inventory easier to access, allowing advertisers to extend their reach beyond linear TV while maintaining quality, efficiency, and cross-platform optimization.
  
  
• Our Publica by IAS partnership gives advertisers access to richer, higher-quality TV inventory and smarter optimization tools, driving stronger performance across connected TV campaigns.

Measurable impact: From conversations to conversions
 

At AWNY, Samsung Ads’ presence proved that impact doesn’t have to be a trade-off between personal connection and broad reach. Across Digital Out-of-Home and digital platforms, our campaigns reached over 300 million impressions, grabbing attention at scale. Meanwhile our panels, dinners, and fireside chats sparked real conversations about where the industry is headed and connected us with our clients and partners in new, impactful ways.
 

Building on this momentum, Samsung Ads heads into 2026 ready to extend that success to partners, continuing to raise the bar for what CTV can deliver for brands across the entire marketing funnel. Get in touch to get started.