The last days of summer might feel carefree, but if you're a marketer, you know better. This isn’t just the wind-down of summer; it’s the final sprint of one of the year’s biggest selling seasons.
If you're feeling the pressure, you're not alone. Back-to-school shopping is a key moment to close Q3 strong and set the stage for a successful Q4. According to Samsung Ads research, 75% of shoppers say August and September are the most impactful months to influence purchases. There is still time to drive sales, but that means moving fast.
Here are five tweaks you can make now to maximize your back-to-school marketing.
The 5-point checklist:
1. Build real-time feedback loops
Waiting until the quarter ends to evaluate performance means missing opportunities to improve it. Use real-time insights to let you see what’s working – and what’s not – while your campaign is still live. That leads to smarter optimizations, more responsive creative decisions, and better outcomes before the back-to-school window closes.
2. Rebalance from social and search toward channels that work harder
Social and search CPMs keep climbing, but rising costs don’t always translate to better outcomes. Now is the time to reassess channel mix and invest where attention is high and action is possible – CTV. In fact, 65% of shoppers say they prefer interactive CTV ads that let them explore or shop directly from their screens. This makes CTV a powerful, performance-minded complement during peak shopping moments.
3. Add a mid-quarter power lever
If your media mix feels maxed out, consider adding a performance booster, such as CTV, mid-campaign. It is the ultimate “plug and play” channel built for speed, precision, and measurable impact. And CTV advertising can be activated quickly, scaled efficiently, and tied directly to measurable results.
4. Tighten your audience precision
Don’t just reach more households – reach the right households. Samsung Ads research finds 62% of back-to-school shoppers say low prices and discounts drive their purchases, making precise targeting essential to maximize ROI. With CTV’s capabilities, marketers can focus on high-intent households, reduce wasted spend, and improve campaign efficiency during this high-stakes shopping window.
5. Make it easier to buy
Back-to-school shoppers often switch devices after seeing a TV ad and use their phones to search, install apps, and purchase products. That cross-device behavior means it is critical to remove friction between message and action. The more seamless the path from discovery to purchase, the more likely you are to capture conversions while demand is peaking.
Act fast, finish strong
The back-to-school shopping clock is ticking, but there’s still time to make your media work harder. These five strategic moves can deliver measurable gains before the window closes, especially as shopper intent peaks in August and September.
From refining your targeting to rebalancing your channel mix, now is the time to move decisively — and Samsung Ads can help you do it. Our team partners with marketers to identify optimization opportunities tailored to your campaign — using real-time data to uncover where reach is being lost, attention is being wasted, and budgets can work harder.
Get a custom Back-to-School Optimization Plan
We’ll help you pressure-test your strategy, uncover missed opportunities, and finish the season stronger than you started.
*Samsung’s survey was conducted by Suzy Inc., which interviewed 1,000 people 25 to 45 on July 21 and July 22.
The last days of summer might feel carefree, but if you're a marketer, you know better. This isn’t just the wind-down of summer; it’s the final sprint of one of the year’s biggest selling seasons.
If you're feeling the pressure, you're not alone. Back-to-school shopping is a key moment to close Q3 strong and set the stage for a successful Q4. According to Samsung Ads research, 75% of shoppers say August and September are the most impactful months to influence purchases. There is still time to drive sales, but that means moving fast.
Here are five tweaks you can make now to maximize your back-to-school marketing.
The 5-point checklist:
1. Build real-time feedback loops
Waiting until the quarter ends to evaluate performance means missing opportunities to improve it. Use real-time insights to let you see what’s working – and what’s not – while your campaign is still live. That leads to smarter optimizations, more responsive creative decisions, and better outcomes before the back-to-school window closes.
2. Rebalance from social and search toward channels that work harder
Social and search CPMs keep climbing, but rising costs don’t always translate to better outcomes. Now is the time to reassess channel mix and invest where attention is high and action is possible – CTV. In fact, 65% of shoppers say they prefer interactive CTV ads that let them explore or shop directly from their screens. This makes CTV a powerful, performance-minded complement during peak shopping moments.
3. Add a mid-quarter power lever
If your media mix feels maxed out, consider adding a performance booster, such as CTV, mid-campaign. It is the ultimate “plug and play” channel built for speed, precision, and measurable impact. And CTV advertising can be activated quickly, scaled efficiently, and tied directly to measurable results.
4. Tighten your audience precision
Don’t just reach more households – reach the right households. Samsung Ads research finds 62% of back-to-school shoppers say low prices and discounts drive their purchases, making precise targeting essential to maximize ROI. With CTV’s capabilities, marketers can focus on high-intent households, reduce wasted spend, and improve campaign efficiency during this high-stakes shopping window.
5. Make it easier to buy
Back-to-school shoppers often switch devices after seeing a TV ad and use their phones to search, install apps, and purchase products. That cross-device behavior means it is critical to remove friction between message and action. The more seamless the path from discovery to purchase, the more likely you are to capture conversions while demand is peaking.
Act fast, finish strong
The back-to-school shopping clock is ticking, but there’s still time to make your media work harder. These five strategic moves can deliver measurable gains before the window closes, especially as shopper intent peaks in August and September.
From refining your targeting to rebalancing your channel mix, now is the time to move decisively — and Samsung Ads can help you do it. Our team partners with marketers to identify optimization opportunities tailored to your campaign — using real-time data to uncover where reach is being lost, attention is being wasted, and budgets can work harder.
Get a custom Back-to-School Optimization Plan
We’ll help you pressure-test your strategy, uncover missed opportunities, and finish the season stronger than you started.
*Samsung’s survey was conducted by Suzy Inc., which interviewed 1,000 people 25 to 45 on July 21 and July 22.
The last days of summer might feel carefree, but if you're a marketer, you know better. This isn’t just the wind-down of summer; it’s the final sprint of one of the year’s biggest selling seasons.
If you're feeling the pressure, you're not alone. Back-to-school shopping is a key moment to close Q3 strong and set the stage for a successful Q4. According to Samsung Ads research, 75% of shoppers say August and September are the most impactful months to influence purchases. There is still time to drive sales, but that means moving fast.
Here are five tweaks you can make now to maximize your back-to-school marketing.
The 5-point checklist:
1. Build real-time feedback loops
Waiting until the quarter ends to evaluate performance means missing opportunities to improve it. Use real-time insights to let you see what’s working – and what’s not – while your campaign is still live. That leads to smarter optimizations, more responsive creative decisions, and better outcomes before the back-to-school window closes.
2. Rebalance from social and search toward channels that work harder
Social and search CPMs keep climbing, but rising costs don’t always translate to better outcomes. Now is the time to reassess channel mix and invest where attention is high and action is possible – CTV. In fact, 65% of shoppers say they prefer interactive CTV ads that let them explore or shop directly from their screens. This makes CTV a powerful, performance-minded complement during peak shopping moments.
3. Add a mid-quarter power lever
If your media mix feels maxed out, consider adding a performance booster, such as CTV, mid-campaign. It is the ultimate “plug and play” channel built for speed, precision, and measurable impact. And CTV advertising can be activated quickly, scaled efficiently, and tied directly to measurable results.
4. Tighten your audience precision
Don’t just reach more households – reach the right households. Samsung Ads research finds 62% of back-to-school shoppers say low prices and discounts drive their purchases, making precise targeting essential to maximize ROI. With CTV’s capabilities, marketers can focus on high-intent households, reduce wasted spend, and improve campaign efficiency during this high-stakes shopping window.
5. Make it easier to buy
Back-to-school shoppers often switch devices after seeing a TV ad and use their phones to search, install apps, and purchase products. That cross-device behavior means it is critical to remove friction between message and action. The more seamless the path from discovery to purchase, the more likely you are to capture conversions while demand is peaking.
Act fast, finish strong
The back-to-school shopping clock is ticking, but there’s still time to make your media work harder. These five strategic moves can deliver measurable gains before the window closes, especially as shopper intent peaks in August and September.
From refining your targeting to rebalancing your channel mix, now is the time to move decisively — and Samsung Ads can help you do it. Our team partners with marketers to identify optimization opportunities tailored to your campaign — using real-time data to uncover where reach is being lost, attention is being wasted, and budgets can work harder.
Get a custom Back-to-School Optimization Plan
We’ll help you pressure-test your strategy, uncover missed opportunities, and finish the season stronger than you started.
*Samsung’s survey was conducted by Suzy Inc., which interviewed 1,000 people 25 to 45 on July 21 and July 22.
The last days of summer might feel carefree, but if you're a marketer, you know better. This isn’t just the wind-down of summer; it’s the final sprint of one of the year’s biggest selling seasons.
If you're feeling the pressure, you're not alone. Back-to-school shopping is a key moment to close Q3 strong and set the stage for a successful Q4. According to Samsung Ads research, 75% of shoppers say August and September are the most impactful months to influence purchases. There is still time to drive sales, but that means moving fast.
Here are five tweaks you can make now to maximize your back-to-school marketing.
The 5-point checklist:
1. Build real-time feedback loops
Waiting until the quarter ends to evaluate performance means missing opportunities to improve it. Use real-time insights to let you see what’s working – and what’s not – while your campaign is still live. That leads to smarter optimizations, more responsive creative decisions, and better outcomes before the back-to-school window closes.
2. Rebalance from social and search toward channels that work harder
Social and search CPMs keep climbing, but rising costs don’t always translate to better outcomes. Now is the time to reassess channel mix and invest where attention is high and action is possible – CTV. In fact, 65% of shoppers say they prefer interactive CTV ads that let them explore or shop directly from their screens. This makes CTV a powerful, performance-minded complement during peak shopping moments.
3. Add a mid-quarter power lever
If your media mix feels maxed out, consider adding a performance booster, such as CTV, mid-campaign. It is the ultimate “plug and play” channel built for speed, precision, and measurable impact. And CTV advertising can be activated quickly, scaled efficiently, and tied directly to measurable results.
4. Tighten your audience precision
Don’t just reach more households – reach the right households. Samsung Ads research finds 62% of back-to-school shoppers say low prices and discounts drive their purchases, making precise targeting essential to maximize ROI. With CTV’s capabilities, marketers can focus on high-intent households, reduce wasted spend, and improve campaign efficiency during this high-stakes shopping window.
5. Make it easier to buy
Back-to-school shoppers often switch devices after seeing a TV ad and use their phones to search, install apps, and purchase products. That cross-device behavior means it is critical to remove friction between message and action. The more seamless the path from discovery to purchase, the more likely you are to capture conversions while demand is peaking.
Act fast, finish strong
The back-to-school shopping clock is ticking, but there’s still time to make your media work harder. These five strategic moves can deliver measurable gains before the window closes, especially as shopper intent peaks in August and September.
From refining your targeting to rebalancing your channel mix, now is the time to move decisively — and Samsung Ads can help you do it. Our team partners with marketers to identify optimization opportunities tailored to your campaign — using real-time data to uncover where reach is being lost, attention is being wasted, and budgets can work harder.
Get a custom Back-to-School Optimization Plan
We’ll help you pressure-test your strategy, uncover missed opportunities, and finish the season stronger than you started.
*Samsung’s survey was conducted by Suzy Inc., which interviewed 1,000 people 25 to 45 on July 21 and July 22.
Get a custom back-to-school optimization plan
Get a custom back-to-school optimization plan
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