Where will you find new customers this holiday season? Getting festive in front of their favorite streaming content. Our research shows that streaming viewership is up 11% during Thanksgiving week and 19% during Christmas week, compared with average non-holiday weeks. Also, viewers spend 8% more time watching streaming programming in Q4, compared with the rest of the year.²

Rising holiday viewership means you can maximize your campaign’s reach to a broader audience — including shoppers who may be new to your brand. With 76 million TVs in U.S. households, Samsung has twice as many TVs as its next competitor. That gives you the holiday reach you need for incremental customer acquisition.

²Samsung Proprietary Smart TV Data, United States.

Capturing attention on CTV requires thoughtful and engaging ad creative that considers how viewers consume content. Knowing that 80% of viewers have a mobile device close by while watching TV, and almost 60% use that device to purchase after seeing a TV ad,⁴ offers a great opportunity. Enhance your CTV ads with QR codes and mobile-mimicking vertical formats to drive immediate action.

Samsung Ads' Creative Canvas is designed to help you leverage these best practices, upleveling your current assets to create high-performing ads and extend your reach in the CTV space.

⁴Samsung Proprietary Consumer Survey, Q4 2024, US, A18+

From early bird shopping to last-minute gift buying, the creative that you run during your holiday campaign makes a big difference. Holiday viewers are emotionally invested, and holiday ad creative can inspire gift-buying ideas — especially when ads emotionally align with the content that viewers are watching.

Combine holiday moments, content and creative design to drive a higher brand lift and stronger conversion. Weave in the colors of the season. Go for contrast to make your ads pop with jewel tones and metallics, not just red and green. Your holiday ads will resonate with consumers on a personal level — capturing their attention, building positive associations, and inspiring them to take action.

If you’re looking for something custom, Samsung Ads Content Studio solution offers the opportunity to build ground-up custom ad creative specifically designed to resonate and engage with the highly-engaged Samsung TV Plus audience.