Did you know that up to 41% of your intended audience may never even see your campaign?
In today’s “do-more-with-less” economy, the hidden reach gap quietly drains ROI and misses the mark on new customer acquisition. Channel saturation, audience duplication, and murky attribution only compound the problem, leaving performance-driven buyers sprinting just to stay in place.
The good news is that you don’t need to transform your plan to solve this. A few precise moves can strip out waste and recover lost audiences. Start by looking for these warning signs and course-correct quickly to capture the audience you’ve been missing.
Sign 1: Unique reach has stalled while spend climbs
What It Looks Like: Rising CPMs with minimal growth in new unique viewers signals your ads are circling the same households, a costly side effect of overlapping linear, streaming, and social channels.
The Fix: Samsung Ads’ Optimal Reach leverages Samsung’s first-party viewership data to identify under-reached households across linear and streaming channels. By reallocating impressions to these audiences, marketers can achieve incremental reach, lower cost per new household reached, and generate more qualified conversions from untapped viewers.
Metric To Watch: Incremental reach percentage and cost per incremental household.
Sign 2: Frequency is one-sided
What It Looks Like: Some audiences get hit with eight to 10+ ad exposures while others never see an ad because channel-by-channel caps don’t coordinate frequency across screens.
The Fix: With device-specific viewing insights, Samsung Ads can optimize frequency across screens and shift impressions to high-fit, low-exposure audiences. This ensures those audiences receive impressions while reducing oversaturation. By balancing frequency, marketers can increase conversion rates, improve cost per acquisition, and capture missed incremental sales opportunities.
Metric To Watch: Percentage of audience within your target frequency band and cost per on-target reach.
Sign 3: Social and search are maxed, but engagement is soft
What It Looks Like: High CPMs, flat CTRs, and creative fatigue with little incremental volume often signal an over-reliance on easy-to-measure social and search channels.
The Fix: Use native Smart TV placements to capture attention, interactive CTV ads to drive action, then drive them to your mobile app, game, or website through Samsung Ads’ Mobile Conversion solution to convert. Powered by machine learning, this solution can increase app installs, website conversions, and other lower-funnel KPIs while maintaining efficient cost per acquisition.
Metric To Watch: Cost per qualified visit or installer, in-app purchases plus assisted conversions attributed to CTV exposure.
Sign 4: Attribution is a black box
What It Looks Like: If TV or CTV is still credited only for “awareness,” you’re missing the real performance picture that drives sales, installs, and visits. Unlike digital channels where clicks and conversions can be tracked directly, CTV involves several layers that obscure visibility, including cross-device viewing, delayed reporting, and a fragmented ecosystem.
The Fix: Deploy Samsung Ads’ performance solutions, including advanced conversion tracking, to make lower-funnel outcomes measurable and connect ad exposure to installs, sign-ups, and sales. Using “View-Through Attribution” to credit installs without clicks and “Probabilistic Attribution” to connect exposures across devices, the measurement tool provides a clear view of what’s driving performance. Marketers can then accurately measure ROAS, CPA, and CPI, optimize budgets toward high-performing segments, and quantify incremental revenue from CTV campaigns.
Metric To Watch: Above-average ROAS, CPA, and CPL, plus app-specific outcomes like installs and post-exposure engagement.
Sign 5: The plan looks solid, but coverage still falls short
What It Looks Like: Campaign slides show coverage across linear and streaming, but when you dig into device-level data, delivery often deviates from the plan. Budget allocations may not land where intended, or high-value households may be underserved or overserved.
The Fix: With Optimal Reach, see which households your campaign truly reached and where opportunities were missed. Reallocate impressions to close coverage gaps, boost incremental conversions, and maximize every advertising dollar.
Metric To Watch: Plan-versus-delivery variance and percentage of impressions accurately delivered to target segments.
Your two-week plan to turn blind spots into strategic advantages
Week 1: Deduplicate audiences, normalize frequency, and lock in a single performance KPI. In parallel, pause the lowest-yield overlaps.
Week 2: Reallocate to under-reached segments, add interactive and native CTV units, and set up deterministic, unmodeled reporting.
Remember, you don’t need to completely rebuild. Instead, focus on making precise moves now that will fix these problems and restore momentum and confidence.
Ready to put us to work? Share your hardest media headaches, and we’ll show you how to solve them.
Did you know that up to 41% of your intended audience may never even see your campaign?
In today’s “do-more-with-less” economy, the hidden reach gap quietly drains ROI and misses the mark on new customer acquisition. Channel saturation, audience duplication, and murky attribution only compound the problem, leaving performance-driven buyers sprinting just to stay in place.
The good news is that you don’t need to transform your plan to solve this. A few precise moves can strip out waste and recover lost audiences. Start by looking for these warning signs and course-correct quickly to capture the audience you’ve been missing.
Sign 1: Unique reach has stalled while spend climbs
What It Looks Like: Rising CPMs with minimal growth in new unique viewers signals your ads are circling the same households, a costly side effect of overlapping linear, streaming, and social channels.
The Fix: Samsung Ads’ Optimal Reach leverages Samsung’s first-party viewership data to identify under-reached households across linear and streaming channels. By reallocating impressions to these audiences, marketers can achieve incremental reach, lower cost per new household reached, and generate more qualified conversions from untapped viewers.
Metric To Watch: Incremental reach percentage and cost per incremental household.
Sign 2: Frequency is one-sided
What It Looks Like: Some audiences get hit with eight to 10+ ad exposures while others never see an ad because channel-by-channel caps don’t coordinate frequency across screens.
The Fix: With device-specific viewing insights, Samsung Ads can optimize frequency across screens and shift impressions to high-fit, low-exposure audiences. This ensures those audiences receive impressions while reducing oversaturation. By balancing frequency, marketers can increase conversion rates, improve cost per acquisition, and capture missed incremental sales opportunities.
Metric To Watch: Percentage of audience within your target frequency band and cost per on-target reach.
Sign 3: Social and search are maxed, but engagement is soft
What It Looks Like: High CPMs, flat CTRs, and creative fatigue with little incremental volume often signal an over-reliance on easy-to-measure social and search channels.
The Fix: Use native Smart TV placements to capture attention, interactive CTV ads to drive action, then drive them to your mobile app, game, or website through Samsung Ads’ Mobile Conversion solution to convert. Powered by machine learning, this solution can increase app installs, website conversions, and other lower-funnel KPIs while maintaining efficient cost per acquisition.
Metric To Watch: Cost per qualified visit or installer, in-app purchases plus assisted conversions attributed to CTV exposure.
Sign 4: Attribution is a black box
What It Looks Like: If TV or CTV is still credited only for “awareness,” you’re missing the real performance picture that drives sales, installs, and visits. Unlike digital channels where clicks and conversions can be tracked directly, CTV involves several layers that obscure visibility, including cross-device viewing, delayed reporting, and a fragmented ecosystem.
The Fix: Deploy Samsung Ads’ performance solutions, including advanced conversion tracking, to make lower-funnel outcomes measurable and connect ad exposure to installs, sign-ups, and sales. Using “View-Through Attribution” to credit installs without clicks and “Probabilistic Attribution” to connect exposures across devices, the measurement tool provides a clear view of what’s driving performance. Marketers can then accurately measure ROAS, CPA, and CPI, optimize budgets toward high-performing segments, and quantify incremental revenue from CTV campaigns.
Metric To Watch: Above-average ROAS, CPA, and CPL, plus app-specific outcomes like installs and post-exposure engagement.
Sign 5: The plan looks solid, but coverage still falls short
What It Looks Like: Campaign slides show coverage across linear and streaming, but when you dig into device-level data, delivery often deviates from the plan. Budget allocations may not land where intended, or high-value households may be underserved or overserved.
The Fix: With Optimal Reach, see which households your campaign truly reached and where opportunities were missed. Reallocate impressions to close coverage gaps, boost incremental conversions, and maximize every advertising dollar.
Metric To Watch: Plan-versus-delivery variance and percentage of impressions accurately delivered to target segments.
Your two-week plan to turn blind spots into strategic advantages
Week 1: Deduplicate audiences, normalize frequency, and lock in a single performance KPI. In parallel, pause the lowest-yield overlaps.
Week 2: Reallocate to under-reached segments, add interactive and native CTV units, and set up deterministic, unmodeled reporting.
Remember, you don’t need to completely rebuild. Instead, focus on making precise moves now that will fix these problems and restore momentum and confidence.
Ready to put us to work? Share your hardest media headaches, and we’ll show you how to solve them.
Did you know that up to 41% of your intended audience may never even see your campaign?
In today’s “do-more-with-less” economy, the hidden reach gap quietly drains ROI and misses the mark on new customer acquisition. Channel saturation, audience duplication, and murky attribution only compound the problem, leaving performance-driven buyers sprinting just to stay in place.
The good news is that you don’t need to transform your plan to solve this. A few precise moves can strip out waste and recover lost audiences. Start by looking for these warning signs and course-correct quickly to capture the audience you’ve been missing.
Sign 1: Unique reach has stalled while spend climbs
What It Looks Like: Rising CPMs with minimal growth in new unique viewers signals your ads are circling the same households, a costly side effect of overlapping linear, streaming, and social channels.
The Fix: Samsung Ads’ Optimal Reach leverages Samsung’s first-party viewership data to identify under-reached households across linear and streaming channels. By reallocating impressions to these audiences, marketers can achieve incremental reach, lower cost per new household reached, and generate more qualified conversions from untapped viewers.
Metric To Watch: Incremental reach percentage and cost per incremental household.
Sign 2: Frequency is one-sided
What It Looks Like: Some audiences get hit with eight to 10+ ad exposures while others never see an ad because channel-by-channel caps don’t coordinate frequency across screens.
The Fix: With device-specific viewing insights, Samsung Ads can optimize frequency across screens and shift impressions to high-fit, low-exposure audiences. This ensures those audiences receive impressions while reducing oversaturation. By balancing frequency, marketers can increase conversion rates, improve cost per acquisition, and capture missed incremental sales opportunities.
Metric To Watch: Percentage of audience within your target frequency band and cost per on-target reach.
Sign 3: Social and search are maxed, but engagement is soft
What It Looks Like: High CPMs, flat CTRs, and creative fatigue with little incremental volume often signal an over-reliance on easy-to-measure social and search channels.
The Fix: Use native Smart TV placements to capture attention, interactive CTV ads to drive action, then drive them to your mobile app, game, or website through Samsung Ads’ Mobile Conversion solution to convert. Powered by machine learning, this solution can increase app installs, website conversions, and other lower-funnel KPIs while maintaining efficient cost per acquisition.
Metric To Watch: Cost per qualified visit or installer, in-app purchases plus assisted conversions attributed to CTV exposure.
Sign 4: Attribution is a black box
What It Looks Like: If TV or CTV is still credited only for “awareness,” you’re missing the real performance picture that drives sales, installs, and visits. Unlike digital channels where clicks and conversions can be tracked directly, CTV involves several layers that obscure visibility, including cross-device viewing, delayed reporting, and a fragmented ecosystem.
The Fix: Deploy Samsung Ads’ performance solutions, including advanced conversion tracking, to make lower-funnel outcomes measurable and connect ad exposure to installs, sign-ups, and sales. Using “View-Through Attribution” to credit installs without clicks and “Probabilistic Attribution” to connect exposures across devices, the measurement tool provides a clear view of what’s driving performance. Marketers can then accurately measure ROAS, CPA, and CPI, optimize budgets toward high-performing segments, and quantify incremental revenue from CTV campaigns.
Metric To Watch: Above-average ROAS, CPA, and CPL, plus app-specific outcomes like installs and post-exposure engagement.
Sign 5: The plan looks solid, but coverage still falls short
What It Looks Like: Campaign slides show coverage across linear and streaming, but when you dig into device-level data, delivery often deviates from the plan. Budget allocations may not land where intended, or high-value households may be underserved or overserved.
The Fix: With Optimal Reach, see which households your campaign truly reached and where opportunities were missed. Reallocate impressions to close coverage gaps, boost incremental conversions, and maximize every advertising dollar.
Metric To Watch: Plan-versus-delivery variance and percentage of impressions accurately delivered to target segments.
Your two-week plan to turn blind spots into strategic advantages
Week 1: Deduplicate audiences, normalize frequency, and lock in a single performance KPI. In parallel, pause the lowest-yield overlaps.
Week 2: Reallocate to under-reached segments, add interactive and native CTV units, and set up deterministic, unmodeled reporting.
Remember, you don’t need to completely rebuild. Instead, focus on making precise moves now that will fix these problems and restore momentum and confidence.
Ready to put us to work? Share your hardest media headaches, and we’ll show you how to solve them.
Did you know that up to 41% of your intended audience may never even see your campaign?
In today’s “do-more-with-less” economy, the hidden reach gap quietly drains ROI and misses the mark on new customer acquisition. Channel saturation, audience duplication, and murky attribution only compound the problem, leaving performance-driven buyers sprinting just to stay in place.
The good news is that you don’t need to transform your plan to solve this. A few precise moves can strip out waste and recover lost audiences. Start by looking for these warning signs and course-correct quickly to capture the audience you’ve been missing.
Sign 1: Unique reach has stalled while spend climbs
What It Looks Like: Rising CPMs with minimal growth in new unique viewers signals your ads are circling the same households, a costly side effect of overlapping linear, streaming, and social channels.
The Fix: Samsung Ads’ Optimal Reach leverages Samsung’s first-party viewership data to identify under-reached households across linear and streaming channels. By reallocating impressions to these audiences, marketers can achieve incremental reach, lower cost per new household reached, and generate more qualified conversions from untapped viewers.
Metric To Watch: Incremental reach percentage and cost per incremental household.
Sign 2: Frequency is one-sided
What It Looks Like: Some audiences get hit with eight to 10+ ad exposures while others never see an ad because channel-by-channel caps don’t coordinate frequency across screens.
The Fix: With device-specific viewing insights, Samsung Ads can optimize frequency across screens and shift impressions to high-fit, low-exposure audiences. This ensures those audiences receive impressions while reducing oversaturation. By balancing frequency, marketers can increase conversion rates, improve cost per acquisition, and capture missed incremental sales opportunities.
Metric To Watch: Percentage of audience within your target frequency band and cost per on-target reach.
Sign 3: Social and search are maxed, but engagement is soft
What It Looks Like: High CPMs, flat CTRs, and creative fatigue with little incremental volume often signal an over-reliance on easy-to-measure social and search channels.
The Fix: Use native Smart TV placements to capture attention, interactive CTV ads to drive action, then drive them to your mobile app, game, or website through Samsung Ads’ Mobile Conversion solution to convert. Powered by machine learning, this solution can increase app installs, website conversions, and other lower-funnel KPIs while maintaining efficient cost per acquisition.
Metric To Watch: Cost per qualified visit or installer, in-app purchases plus assisted conversions attributed to CTV exposure.
Sign 4: Attribution is a black box
What It Looks Like: If TV or CTV is still credited only for “awareness,” you’re missing the real performance picture that drives sales, installs, and visits. Unlike digital channels where clicks and conversions can be tracked directly, CTV involves several layers that obscure visibility, including cross-device viewing, delayed reporting, and a fragmented ecosystem.
The Fix: Deploy Samsung Ads’ performance solutions, including advanced conversion tracking, to make lower-funnel outcomes measurable and connect ad exposure to installs, sign-ups, and sales. Using “View-Through Attribution” to credit installs without clicks and “Probabilistic Attribution” to connect exposures across devices, the measurement tool provides a clear view of what’s driving performance. Marketers can then accurately measure ROAS, CPA, and CPI, optimize budgets toward high-performing segments, and quantify incremental revenue from CTV campaigns.
Metric To Watch: Above-average ROAS, CPA, and CPL, plus app-specific outcomes like installs and post-exposure engagement.
Sign 5: The plan looks solid, but coverage still falls short
What It Looks Like: Campaign slides show coverage across linear and streaming, but when you dig into device-level data, delivery often deviates from the plan. Budget allocations may not land where intended, or high-value households may be underserved or overserved.
The Fix: With Optimal Reach, see which households your campaign truly reached and where opportunities were missed. Reallocate impressions to close coverage gaps, boost incremental conversions, and maximize every advertising dollar.
Metric To Watch: Plan-versus-delivery variance and percentage of impressions accurately delivered to target segments.
Your two-week plan to turn blind spots into strategic advantages
Week 1: Deduplicate audiences, normalize frequency, and lock in a single performance KPI. In parallel, pause the lowest-yield overlaps.
Week 2: Reallocate to under-reached segments, add interactive and native CTV units, and set up deterministic, unmodeled reporting.
Remember, you don’t need to completely rebuild. Instead, focus on making precise moves now that will fix these problems and restore momentum and confidence.
Ready to put us to work? Share your hardest media headaches, and we’ll show you how to solve them.
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The Performance Revolution will be Televised
Performance marketing’s once-dominant search and social channels no longer deliver results like they once did. Discover how CTV is rescuing advertisers’ maxed-out performance ecosystem.
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