Our unrivaled consumer relationship and scale puts us in an industry-leading position to help advertisers navigate and succeed in the evolving TV landscape.
Here are the big announcements from our presentation:
Deeper Measurement Capabilities
This year, we’re helping advertisers better understand the dynamics of their linear and streaming mix with the launch of our new viewer panel. The “TV and You Community” is drawn from opted-in Samsung TV owners, providing person-level viewing insights across linear, streaming, and ads within a single source, expanding our industry-leading measurement capabilities.
New Innovations
Launching later this year, Samsung Ads’ Digital Out of Home offering will extend the massive reach of our consumer ecosystem. We will create a new cutting edge, in-store retail media network connected to our best-in-class CTV inventory, enabling offsite extensions for brand marketers.
Samsung Gaming Hub
Our game streaming platform is continuing to redefine the future of gaming by adding to our expansive list of gaming partners with games from Anstream Arcade and Blacknut later this year. We’re also rolling out new ad opportunities on mobile later this year, starting with the recently launched Samsung News - the everyday news app for millions of Galaxy device users.
