As we kick off 2026, Samsung Ads is setting the standard for what TV advertising can — and should — deliver.

2025 marked a clear turning point for TV and CTV. Not just in what audiences watch, but in how advertising performs. As the only player that seamlessly connects hardware, software, streaming content, and person-level data at scale, Samsung sits at the center of this evolution — turning the living room TV into a powerful, two-way marketing engine.

In 2026, Samsung Ads is focused on helping advertisers do more than show up. We’re helping brands drive engagement that matters, performance you can prove, and outcomes you can measure.. 

At Samsung Ads, our mission is simple: connect storytelling to real business outcomes. The innovations we’re rolling out for 2026 are designed to do exactly that — accelerating results across the full funnel, from reach to consideration to conversion.

Our 2026 roadmap delivers:

●   New premium streaming and FAST opportunities

●   Expanded interactive formats that drive participation

●   AI-enhanced ad solutions built for smarter reach and performance

●   Measurement that proves TV works — all the way down the funnel

Through a robust slate of industry moments, tentpole programming and partnership announcements, and new ad innovations, we’re meeting audiences where they are — and helping advertisers connect when it counts.

FAST has become a must-buy — and Samsung TV Plus leads the way

FAST has officially moved from “nice-to-have” to essential — and Samsung TV Plus is leading that shift.

With a growing slate of high-impact creators like MrBeast, Mythical, Mark Rober, and Michelle Khare, Samsung TV Plus delivers premium, television-first content that audiences actively choose and advertisers can trust. In 2026, we’re doubling down on live events and tentpole moments, giving brands access to engaged viewers at scale — in the moments that matter most.

For advertisers, FAST now delivers far more than reach. It’s a performance-driven environment built for:

●   Lower-funnel conversion

●   Data-driven creative optimization

●   Measurable business outcomes

Samsung TV Plus is emerging as a standalone must-buy, offering brands deeper consumer connections and results they can see and scale.

And creative matters more than ever. FAST unlocks interactive, two-way moments that move beyond passive viewing. The ad break is no longer about buying impressions — it’s about buying engagement, intent, and action.

Turning the TV screen into an interactive performance channel

Samsung Ads is redefining what TV advertising can do.

With formats like GameBreaks, we’ve already proven that interactive ad breaks outperform traditional ads — driving higher engagement, stronger recall, and more meaningful brand interaction.

In 2026, we’re expanding these capabilities even further. Our interactive solutions are built to turn attention into action, giving brands new ways to invite participation, personalize experiences, and move viewers down the funnel — all on the biggest screen in the home.

AI-enhanced advertising that drives real results

AI is no longer experimental — it’s foundational.

As announced ahead of CES, Samsung Ads’ entire suite of advertising solutions is now enhanced by AI, enabling advertisers to reach smarter, optimize faster, and convert more efficiently than ever before.

AI powers performance by:

●   Expanding reach through advanced audience modeling

●   Delivering contextual precision aligned to content and viewer mindset

●   Dynamically supporting interactive creative experiences

●   Optimizing toward conversion and attribution across screens

In 2026, advertising shifts from attention to impact. Samsung Ads brings together AI, interactivity, and first-party data to deliver performance advertisers can measure and trust.

Your 2026 success starts now

The future is measurable, connected, and interactive — and Samsung Ads is built to lead it.

As we look ahead to the 2026 Upfronts, now is the time to start planning. Samsung Ads is ready to help you put your media dollars to work harder — with innovation designed for performance, premium environments built for engagement, and proof baked into every campaign.

Connect with Samsung Ads today to start building your 2026 strategy.