In the last 18 months, we’ve all seen a seismic increase in time spent at home (of course, not by choice). As a result, in June 2021 alone, we saw Gamers spend on average 5 hours per day with their consoles! With this growing and highly sought-after audience, it’s the ultimate boss move for Advertisers to champion this effect by engaging with these users via streaming on Samsung apps and devices.

In this exciting video, watch Dave Pauk, Sales Director for Canada, for a presentation on the evolution of the Gaming sector in Canada (powered up by Samsung data and research), to highlight micro and macro gaming trends in the marketplace and how Samsung Ads can aid in connecting the dots.