The power of the Samsung Ads platform is available hands-on to programmatic traders, with direct access to Samsung Ads proprietary data, audiences, and inventory across 45MM households. Programmatic traders can now holistically manage reach and frequency of their video campaigns across linear TV, CTV, and mobile/desktop, all in one platform.
With robust scale, proprietary TV data and a tech platform built for video, Samsung DSP enables advertisers to:
- Reach Exposed or Unexposed Audiences: Target households who were exposed or unexposed to linear ad creative (cable/satellite/antenna)
- Control Total Frequency: Seamlessly incorporate linear ad exposure into your household frequency cap to manage frequency across all ad formats
- Measure Reach by Platform Type: Understand which audiences you’re reaching by device or platform, like linear TV, OTT or mobile/desktop
- Find New Audiences: Leverage Samsung Ads proprietary data to find and segment audiences across the Samsung household universe
Only through Samsung DSP will you get access to:
- TV viewership data at scale to reach interest-based audiences 1:1 deterministically
- Premium video inventory on Samsung TV Plus and Samsung Content Network
If you'd like to learn how to put the power of Samsung Ads proprietary data, scope and reach to work for your business, contact us today.