Samsung Ads | Brazil

Samsung Ads Brazil

As the largest market for Samsung in Latin America and one of the largest in the world - the Samsung Ads team in Brazil is proud to be at the forefront of advanced TV advertising.

Samsung Ads Brazil

As the largest market for Samsung in Latin America and one of the largest in the world - the Samsung Ads team in Brazil is proud to be at the forefront of advanced TV advertising.
The Rise of Connected TV in Brazil

More and more Brazilians are using their TVs to access the Internet

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The Rise of Connected TV in Brazil

More and more Brazilians are using their TVs to access the Internet

Learn More
What is Automatic Content Recognition?

Learn how Samsung Ads uses the technology to empower advertisers to reach households in more meaningful ways.

Learn More

What is Automatic Content Recognition?

Learn how Samsung Ads uses the technology to empower advertisers to reach households in more meaningful ways.

Learn More
Shifts in TV & Digital

The big screen is more powerful than ever.

Learn More

Shifts in TV & Digital

The big screen is more powerful than ever.

Learn More

What Makes Us Different?

Advanced TV advertising at scale. With over 11M Smart TVs in Brazil, our smart TV advertising solutions give advertisers the unmatched power of insights at scale, to plan and prove their entire TV investment, combined with OTT media to reach target audiences.

Our Foundation Helps Make all Your Media Smarter

Samsung Ads provides the holistic view brands and advertisers need, connecting linear, OTT, gaming and more to reach target audiences. Advertisers can leverage these insights to buy media across TV, mobile and desktop.

Our Foundation Helps Make all Your Media Smarter

How to work with Samsung Ads

Use as a Complement to Linear

Reach consumers, no matter where they are, across devices in the connected home.

Gain Incremental Reach

Learn who’s seeing your advertising, and who isn’t. Reach the missing millions who aren’t getting the message.

Find New Audiences

Our insights-first approach can help you find surprising new audiences who are primed to buy.

Use as a Complement to Linear

Reach consumers, no matter where they are, across devices in the connected home.

Gain Incremental Reach

Learn who’s seeing your advertising, and who isn’t. Reach the missing millions who aren’t getting the message.

Find New Audiences

Our insights-first approach can help you find surprising new audiences who are primed to buy.

Shifts in TV & Digital

Fundamental developments in technology combined with content viewing behavioral changes have caused seismic shifts in TV and Digital, making the big screen more powerful than ever.

TV’s digital transformation has evolved rapidly over the last decade, largely as a result of the rise of the internet and innovations in steaming content, enhancing and improving the viewing experience.
The TV is still the center of home entertainment, but the way that households watch content has changed, with viewers navigating between linear and OTT (over-the-top) content. Samsung Ads is using this dynamic to create innovative ways for advertisers to reach consumers from our 1st Screen and App Store placements to our Free Ad Supported TV (FAST) service Samsung TV Plus.

What is Automatic Content Recognition?

As an advertiser, how does ACR make a difference?

What is ACR?

Samsung Ads has proprietary first-party data, powered by industry leading technology, ACR, empowering advertisers to reach households in more impactful and relevant ways. How does Samsung Ads use the technology to help advertisers reach households in more meaningful ways?

Automatic Content Recognition (ACR) data is a highly effective, PII compliant way, to get direct insights of viewership behavior on Smart TVs. ACR recognizes content viewership, across linear TV and OTT.

What is ACR?

Samsung Ads has proprietary first-party data, powered by industry leading technology, ACR, empowering advertisers to reach households in more impactful and relevant ways. How does Samsung Ads use the technology to help advertisers reach households in more meaningful ways?

Automatic Content Recognition (ACR) data is a highly effective, PII compliant way, to get direct insights of viewership behavior on Smart TVs. ACR recognizes content viewership, across linear TV and OTT.

The Power of ACR

ACR captures every pixel being passed back through the glass. From a TV consumption perspective, we track 1:1/ deterministically – not modelled - what that TV was exposed to – like channels, programs or shows, linear ads, total time spent, and HH reach enabling advanced targeting, measurement and viewership insights.

The Power of ACR

ACR captures every pixel being passed back through the glass. From a TV consumption perspective, we track 1:1/ deterministically – not modelled - what that TV was exposed to – like channels, programs or shows, linear ads, total time spent, and HH reach enabling advanced targeting, measurement and viewership insights.

One Platform.
One Holistic View.

Samsung Ads data is exclusive and only available on the Samsung Ads platform for custom targeting and measurement.

Powerful data across:

Linear

Streaming

Location

Language

TV Commercial Exposure

TV and Internet Service

and more...

One Platform.
One Holistic View.

Samsung Ads data is exclusive and only available on the Samsung Ads platform for custom targeting and measurement.

Powerful data across:

Linear

Streaming

Location

Language

TV Commercial Exposure

TV and Internet Service

and more...

The Video Ecosystem

We leverage the Video Ecosystem by understanding ALL content consumption at the household level across linear and OTT and then use that data to drive advertising strategies that reach the right viewer at the right time.

The Video Ecosystem

We leverage the Video Ecosystem by understanding ALL content consumption at the household level across linear and OTT and then use that data to drive advertising strategies that reach the right viewer at the right time.