High net worth and high heels, but low linear TV viewing.
A luxury fashion retailer wanted to reach high net worth female fashionistas through unskippable, large-screen creative that would drive in-store visits.
Why Samsung Ads
Proprietary ACR capabilities coupled with strategic third party integrations, enabled the Retailer to find the right audiences and reach them in Connected TV.
Targeting: Fashion and Custom Women’s Network Targeting | $100k HHI
Ad Format: Connected TV (CTV) Video
Conversion rate among fashionistas exposed to advertising was 1.4%.
- 251K store visits influenced
- 20% of store visitors were exposed to advertising
About Samsung Ads
Samsung Ads is Advanced TV advertising built on the world’s smartest connected audience platform. We leverage a proprietary data set no one else has, to deliver insights to marketers no one else can offer.
Samsung Ads Proprietary Data, U.S. Only, 2018
- Methodology: Visits are calculated using Factual foot traffic audience, deterministically matched to Samsung TV household universe.