98" Samsung QLED: Adjusting the picture quality.

 > Menu > Settings > All settings > Picture > Picture mode

You can select the Picture Mode that provides the best viewing experience

• Dynamic: Makes the picture brighter and clearer in bright viewing environments. 

• Standard: This is the default mode suitable for general viewing environments. 

• Eco: This screen is provided to save energy. 

• Movie: This is suitable for watching TV or movies in a dark room.

• FILMMAKER MODE: This screen mode provides picture quality certified by UHD Alliance. The image defined as FILMMAKER MODE automatically switches to FILMMAKER MODE while watching.

 > Menu > Settings > All settings > Picture > Expert Settings

Configure the screen settings to your taste by using the following function.

• Brightness: Adjust the overall picture brightness. The closer to 50, the brighter the picture.

• Contrast: Adjust the difference between the darkest and brightest areas between objects and their background. The closer to 50, the larger the difference.

• Sharpness: Adjust the outline sharpness of objects. The closer to 20, the sharper the object outlines. 

• Colour: Adjust the chroma of a video. The closer to 50, the deeper the colors. 

• Tint (G/R): Adjust the color tone. The higher either value, the redder or greener the video. 

• Apply Picture Settings: Apply the selected picture settings to the current input source or all input sources. 

• Picture Clarity Settings: Optimize a video that has many dynamic scenes. 

• Local Dimming: Maximize the contrast ratio by automatically adjusting brightness for each section of the picture. 

• Contrast Enhance: Automatically adjust the contrast to prevent excessive brightness differences between brighter and darker areas

• Auto HDR Remastering: Enjoy HDR-like picture quality – even with SDR content. 

• HDR Tone Mapping: Automatically adjusts the brightness with tone mapping processing according to the HDR content information. 

• Film Mode: Touch up an old video to improve the picture quality for a better viewing experience. 

• Colour Tone: Select an appropriate color tone, according to the viewing situation. 

• White Balance: Adjust the brightness of the colors red, green, and blue so that the brightest area of the picture becomes white. 

• Gamma: Adjust the medium brightness of a video.

• Shadow Detail: Adjust the brightness of a dim picture. The closer to 5, the brighter the dim picture. 

• Colour Space Settings: Select a range of colors that can be expressed in the picture. 

• Smart Calibration: Automatically adjust the picture quality of a movie to obtain the quality intended by the movie producer. 

• Peak Brightness: Adjust the maximum brightness for a brighter screen. 

• Reset Picture: Reset the picture settings to the default values. 

 > Menu > Settings > All settings > Picture > Picture Size Settings

Changing the picture size settings 

• Picture Size: You can change the size of the picture displayed on the TV screen to 16:9 Standard, Custom or 4:3

• Auto Wide: Changing the picture size automatically. 

• 4:3 Screen Size: You can select a picture size suitable for your geographical area while you are watching TV in the 4:3 or Fit to Screen mode. The supported screen sizes differ with the country and this function allows you to adjust the picture size in this case.

• Fit to screen: Fitting the picture to the screen.

• Zoom and Position: Adjusting the picture size or position.