SAMSUNG ELECTRONICS NORDIC– PRIVACY POLICY

This privacy policy applies to personal information collected by SAMSUNG Electronics Nordic AB, 556445-4345 (collectively and individually referred to below as “SAMSUNG”, “we” or “us”).

The privacy policy applies to the personal information which is collected through the majority of SAMSUNG’s websites and online services, as well as offline product support services. It does not apply to those SAMSUNG websites and online services that do not display or link to this privacy policy or that have their own privacy policies.

This policy describes the information practices for SAMSUNG, including what type of information is collected, how the information is used and with whom the information is shared. By using SAMSUNG’s websites or online services or if you provide us with personal information in any other way, you consent to our collecting of personal information and to us using it in the manner set out in this privacy policy. You should therefore take the time to review this privacy policy carefully before you provide any personal information to us.

In addition to our obligations under applicable data protection laws, we operate by the following principles with regard to personal information which you supply to us:

We may ask you to provide certain personal details about yourself when making an order for a product or a service from SAMSUNG or when you register for a service on SAMSUNG’s websites or other online services, for example; your name, email address, postal address and age. We may also collect billing information such as your credit card details and billing address, when such information is necessary in order for the performance of the requested service.
In order to help us improve our site, we will also collect information automatically about your visit to our websites and other online services to help us with identifying users' browsing preferences. This information is collected for internal purposes only so that we can carry out research on our users' demographics, behaviour and interests.

Your personal information will be used in connection with your order of a product or service from SAMSUNG. We may for example use personal information to contact you in relation to a transaction (e.g. we may telephone you to update you on the delivery status of an order or to get your opinion on the products and/or services provided to you by SAMSUNG).
We will also use this information to improve our marketing and promotional efforts and to assist us with improving the content and services offered by SAMSUNG.
If you register to a service (e.g. an e-mail subscription service or similar) or if you make an order from us (and opt in for further communication), then we may send you promotional e-mails or similar about our latest offers, new services or other messages that we believe that you would be interested in.
As stated above we also collect statistical data so that we can analyse usage and customer needs.

If you provide personal information to SAMSUNG, we may disclose such personal information to third parties, but only:

	(i) to contractors and service providers we use to support our business(such as but not limited to fulfillment services, website contractors, professional advisors, technical support, delivery services, and financial institutions), in which case we will require such third parties to agree to treat it in accordance with this privacy policy and use it for the same purposes;
	(ii) in connection with the sale, assignment, or other transfer of SAMSUNG’s business to which the information relates, in which case we will require any such buyer to agree to treat it in accordance with this privacy policy and use it for the same purposes;
	(iii) to respond to law enforcement requests or where required by applicable laws, court orders, or government regulations.

Except as set out in this privacy policy, we will not pass your personal information to any third parties. We may however, when necessary, disclose the personal information to other members of the SAMSUNG group of companies. You can rest assured that we will not sell or rent your personal information to any other organisation.

Any submissions that you make to any public areas of SAMSUNG’s websites or online services such as chat rooms, forums or bulletin boards will be public and available to other users of the website or the online service. Please note that we do not control, and are not responsible for, the actions of other users with respect to any information you post in such public areas. You should be aware of the fact that information that you submit to such public areas may be collected and used by others to send you unsolicited messages and for other purposes.

As part of the services offered to you by SAMSUNG, the information you provide to us may be transferred to countries outside of the European Economic Area (“EEA”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA or one of our service providers is located in a country outside of the EEA. We also share information between our group companies, which are located in countries worldwide. These countries may not have similar data protection laws to the EEA. If we transfer your information outside of the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected.
In addition, if you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

If you desire access to your personal information, to correct existing personal information, or to remove your personal information, please contact us by using the contact information provided below. If you request removal of personal information, you acknowledge that residual personal information may continue to reside in SAMSUNG's records and archives, but SAMSUNG will not use that information for any commercial purpose. SAMSUNG reserves the right to maintain your personal information if SAMSUNG has suspended, limited, or terminated your access to a website or an online service for violating applicable laws or terms and conditions.
You are entitled to, upon written application signed by you, free of charge once a year receive information of the personal information that is processed by us concerning you.

SAMSUNG wants to offer you the best possible experience and service. Consequently, additional functions, features, products or services are provided by SAMSUNG from time to time. This, and our commitment to protecting the privacy of your personal information, may result in periodic changes to this privacy policy. As a result, please remember to refer back to this privacy policy regularly to review any amendments.

Note that SAMSUNG’s websites and online services may contain links to other sites or services provided by third parties. While we try to link only to websites and services that share our high standards and respect for privacy, we are not responsible for the content or the privacy practices employed by other websites or services.

If at any time you would like to contact us with your views about our privacy practices, or with any enquiry relating to your personal information, you can do so by referring to the local operating company via the “Contact us” section on our websites or by using the contact information provided below:

SAMSUNG Support Sweden: 0771-400 200