The answer to your
artistic style
The Frame goes beyond a standard television — it's a beautiful canvas that gives you the freedom to showcase your personal style through curated art and customisable designs that blend seamlessly with your decor.
Design
Refine your style, reimagine your space
Crafted to resemble a slim picture frame, The Frame blends effortlessly into your home. With the Wireless One Connect*, the usual clutter of cords and cables disappears, leaving only a clean, gallery-like aesthetic. Finish the look with a customisable bezel to match your style**.
- * Customisable bezels each sold separately.
- ** TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.
Create your ideal TV in the virtual Design Studio
- * The artworks displayed on The Frame can be found in the Samsung Art Store.
- * Customizable Frame sold separately.
- * Supported Customizable Frame lineup may vary by country.
- * When used with Wireless One Connect, the TV requires a separate power connection.
- * Among The Frame lineup, only The Frame Pro is compatible with the Wireless One Connect. Please check product specifications and features before purchase.
Art
Elevate your space with a beautiful work of art
Find stunning artwork to display from our 5,000+ piece collection in the Samsung Art Store. Or discover new pieces through Art Store Streams — a curated selection of 30 artwork delivered to you every month for free. From iconic masterpieces to modern designs, you're bound to discover works you love.
A vast collection of art awaits you in the Artwork Library
- * Art Store subscription required to access full selection. Fees apply to subscription service.
- * Art pieces in the Art Store are subject to change without prior notice.
- * Art Store may not be available in some countries.
- * Art Streams availability may vary by country. The time at which the 30 artworks are delivered each month may vary by region. The timing and frequency at which the 30 artworks are delivered may vary by region. The number of free artwork delivered is subject to change without notice.
Picture Quality
Stunning to look at. Brilliant to watch.
The Frame Pro is as powerful as it is beautiful. Equipped with a state-of-the-art Neo QLED display, it delivers brilliant visuals for what you love — from cinematic movies to high-speed sports and gaming. Experience entertainment with the clarity of a masterpiece.
See the art, not the reflection
Glare Free
The Frame’s Glare Free display keeps distractions to a minimum. By reducing reflections while preserving vivid colour and brightness, it delivers a stunningly lifelike picture where details stay pure and clear.
Samsung Vision AI
Easily discover art that reflects your taste
Samsung Vision AI Companion
Samsung Vision AI Companion acts as a private guide for The Frame. Whether you're asking for design ideas, style inspiration or local insights - it instantly delivers video and image responses, turning your discovery into a deeply personal experience.
- * Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.
- * Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized.
- * Requires certain Bluetooth remote, sold separately on some models.
-
Screen Size
-
Design
-
One Connect box
-
Art Mode
-
Art Store Streams
-
QLED
-
Processor
-
Vision AI Companion
-
AI Motion Enhancer
-
AI Sound Controller
-
Soccer / Football Mode
-
HDR (High Dynamic Range)
-
Auto HDR Remastering
- Screen Size : 85/75/65/55
- Design : Modern Frame Design
- One Connect box : Wireless One Connect Box
- Art Mode : Yes
- Art Store Streams : Yes
- QLED : Neo QLED 4K
- Processor : NQ4 AI Gen3 Processor
- Vision AI Companion : Yes
- AI Motion Enhancer : AI Motion Enhancer Pro
- AI Sound Controller : AI Sound Controller Pro
- Soccer / Football Mode : AI Football Mode Pro
- HDR (High Dynamic Range) : Neo Quantum HDR
- Auto HDR Remastering : Auto HDR Remastering Pro
Get The Frame and its accessories
The Frame
Customisable Bezel
Auto-rotating Stand
