The Frame

FIND YOUR FRAME

Beautiful art to
reinvent your home,
each and every day

The Frame is hanging on the wall like a picture frame showcasing a landscape on its screen. The Frame is hanging on the wall like a picture frame showcasing a landscape on its screen.

Turn the TV off and bring
masterpieces to life

Art Mode

Instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase your favourite artworks – or your very own photography.

A soccer game is playing on The Frame when it's on. After switching The Frame off, the screen displays a famous artwork. A soccer game is playing on The Frame when it's on. After switching The Frame off, the screen displays a famous artwork.

Visit world-class galleries from the comfort of your home

Art Store

A world-class selection of 2,500+ artworks, at your fingertips*. From iconic classics to contemporary stunners, easily find the pieces you love, collect your favourites, and curate your very own art exhibition.

* Separate Art Store subscription required to access full selection. Art pieces in the Art Store are subject to change without prior notice.

The frame TV 2023 The frame TV 2023

Artwork at its best
in any light

The Brightness Sensor adjusts its screen brightness after the lamp turns off in a room. The Brightness Sensor adjusts its screen brightness after the lamp turns off in a room.

Brightness Sensor

By detecting the ambient light, The Frame's brightness sensor automatically balances the TV screen’s brightness and colour tone to perfectly match a traditional art piece. So whether it’s day or night, you can see your art how it was meant to be seen.

On when you need it,
off when you don't

Motion Sensor

When you’re in the room, the built-in motion sensor detects your presence and automatically turns the TV screen on. When you leave, it turns off, and into standby mode to save energy when you're not using it*.

  • * Motion Sensor setting must be activated and only operates in Art Mode.
  • *Featured from 43" and above The Frame, and 2023 32” The Frame.
A woman packs her bag and leaves the room. The motion sensor catches that she left the room and turns itself off. A woman packs her bag and leaves the room. The motion sensor catches that she left the room and turns itself off.

Frame your own masterpieces

My Photo

Frame your most treasured memories. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive.

*Internet connection, compatible Android or iOS device and SmartThings app required. Photos will be displayed at the original resolution.

A family is at a beach. A snapshot of the moment is caught in a photo and exhibited on The Frame. A family is at a beach. A snapshot of the moment is caught in a photo and exhibited on The Frame.

Your art, your way

Matte Canvas

Choose from 5 matte layouts and a palette of 16 colours to style up your art, making your piece look even more realistic.

Discover the ideal size for your home

The Frame 85"
(2023)

85LS03B
SEE THE DETAILS
The Frame 85" (2023) The Frame 85" (2023)

The Frame 75"
(2023)

75LS03B
SEE THE DETAILS
The Frame 75" (2023) The Frame 75" (2023)

The Frame 65"
(2023)

65LS03B
SEE THE DETAILS
The Frame 65" (2023) The Frame 65" (2023)

The Frame 55"
(2023)

55LS03B
SEE THE DETAILS
The Frame 55" (2023) The Frame 55" (2023)

The Frame 50"
(2023)

50LS03A
SEE THE DETAILS
The Frame 50" (2023) The Frame 50" (2023)

The Frame 43"
(2023)

43LS03B
SEE THE DETAILS
The Frame 43" (2023) The Frame 43" (2023)

The Frame 32"
(2023)

32LS03B

SEE THE DETAILS
The Frame 32" (2023) The Frame 32" (2023)
A Frame TV with a flowery tree on the screen. A Frame TV with a flowery tree on the screen.
HIGHLIGHTS
A blue painting in shown, surrounded by four different coloured frames A blue painting in shown, surrounded by four different coloured frames
DESIGN
A painting of orange flower on dark background in white frame A painting of orange flower on dark background in white frame
QLED TECH.
A dark painting on dark easel A dark painting on dark easel
ACCESSORIES
PREVIOUS Design
NEXT QLED Tech.
  • * Customizable frame bezel and other accessories sold separately.
  • * Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
  • * Actual products including remote control may differ from image shown. Please see our product gallery.
  • * The screen is on a stand and tilted back at a slight angle. This angle is not adjustable.
  • * Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

Video Schema