On Tuesday, May 3rd, Samsung Ads hosted its first-ever in-person NewFronts event at Samsung 837, the company’s state of the art flagship located in the heart of New York City’s Meatpacking district.
The presentation, curated around the theme of “The power of more,” highlighted the numerous ways that Samsung Ads is simplifying the entire media buying process and delivering more results for advertisers in the face of a complex industry landscape.
Key announcements and takeaways from the Samsung Ads 2022 NewFronts include:
Finding Success in the New Era of Streaming
In order to find success in today’s shifting landscape, it’s critical to understand what viewers want and need from the viewing experience. Samsung Ads distilled down today’s top viewership trends into three key takeaways for finding success in this new era of streaming.
First, work with streaming partners like Samsung who prioritize fresh, unique content and a seamless user experience to keep viewers engaged and avoid churn. Second, as viewers continue to gravitate away from SVOD, advertisers should focus on FAST as a foundational piece of their media mix moving forward. Lastly, with 73% of consumers viewing content on both linear and streaming, brands need to rebalance their budgets to account for today’s hybrid viewership.
Continued Innovation in FAST and Ad Products
With so much complexity in the media ecosystem, Samsung’s free ad-supported streaming TV service Samsung TV Plus is simplifying the TV experience for viewers. It’s 100% free TV, no strings attached. In the coming year, Samsung is furthering its content investment in Samsung TV Plus and adding three new owned and operated channels, curated around themes that viewers love: food, home and auto. In addition, the service is launching holiday pop-up channels around the hugely popular Christmas and Halloween holidays.
Samsung TV Plus is just one of many products that Samsung continues to improve for the benefit of both viewers and advertisers. During NewFronts, the company touted product enhancements including a more seamless and personalized new UI and Discovery Masthead ad experience, which has produced incredible results for advertising partners to-date. Coming later this year, the all-new Gaming Hub will deliver a premium, state of the art gaming experience to Samsung consumers.
Total Media Solution
The company also made a big announcement during the event: in an effort to help solve for industry-wide fragmentation and a lack of holistic cross-platform measurement, Samsung Ads has launched Samsung Ads Total Media Solution (Total Media Solution). Powered by Samsung DSP, Total Media Solution is a full-service offering that addresses fragmentation by providing a holistic view of cross-platform media buys, inclusive of ad exposure on linear pipes and streaming platforms.
The Road Ahead
As speaker Evan Shapiro underscored in his segment of the Samsung Ads NewFronts, thanks to Samsung’s rich ACR data, we have all the insights we need to understand the complex viewing behaviors of today’s TV audiences. We know where the viewing is, and where it’s going. To find success in today’s complicated landscape, advertise where the viewers are: make CTV a foundational piece of your media strategy.
