Check what Samsung Ads had to say at Advertising Week NY 2018
Advertising Week is a place where thoughtful conversations on advertising, creative storytelling, and industry inspiration converge. This year, Samsung Ads took on the responsibility, as an organization actively delivering results for clients every day, to bring some clarity to the Advanced TV conversation on consumers, media consumption, what works and what doesn't.
In case you missed it … here's the highlights:
Advancing the Advanced TV Conversation.
Moderated by Gabriella Mirabelli, host of UpNext! Podcast and CEO of Anatomy Media, this extremely diverse panel of Advanced TV innovators and adopters from Sling TV and Universal McCann to the PGA Tour and our own Samsung Ads leadership shared their experiences, insights and forecasts for what's possible and what's next for advertisers.
How Consumers are Really Watching TV … What this Means for Marketers
Talk about unpacking information. During this VIP breakfast Samsung Ads, Cathy Oh, shared for the first time exclusive data and insights uniquely derived Samsung Smart TVs (US only) about how viewers are really consuming content and the impact for marketers. Cara Lewis (Carat Media) and Garrett Winkler (Modi Media) rounded out the hour with Michael Scott (Samsung Ads) with a frank discussion on how they're adapting to the Total TV Watcher.
Download our infographic here to dig deeper.
AW Connects with Samsung Ads - A Gathering with the Who's Who of the Media Industry
At Samsung 837, centered at the heart of the Meatpacking District in NYC, the Samsung Ads team welcomed over 600 guests to experience the innovation of Samsung from live demos in the newly minted Connected Living to private access to interactive art installations, virtual reality, and Samsung's cutting edge devices. The team took over the experience on the big screen with stories straight from our clients about their success in the Advanced TV landscape by working with Samsung Ads.