CES has always provided a lens for understanding how the future of technology is shaping the present moment. If there's one thing the past two years have taught us, it’s that building a better future requires seamless connectivity and customization.
Samsung is constantly exploring ways to innovate and harness technology to meet the evolving needs of consumers. This year at CES, we unveiled two major product enhancements centered around delivering an optimized entertainment experience for our viewers and driving more impact for our advertisers: the new Smart Hub and Samsung Gaming Hub.
Smart Hub: Enhanced User Experience and Content Discoverability
Available on 2022 Samsung Smart TVs, the new Smart Hub takes the audience experience to all new levels of control and customization. With curated recommendations from more than 2,000 apps and 200 free streaming channels, audiences get unparalleled personalized entertainment.
Smart Hub gives users the power to to quickly navigate to their favorite movies, shows, games, and apps via shortcuts and predictive recommendations, providing a seamless, curated experience that connects users to their favorite content faster — and helps them discover more of what they love. Compatible with Galaxy and iOS mobile devices; screen casting through the new Smart Hub integrates Samsung Smart TVs to consumer’s broader smart home environment.
The Smart Hub’s seamless, personalized viewing experience not only inspires content discovery for viewers, but also drives engagement for our advertising partners. In 2022, we’re rolling out new and improved ad experiences that will enable advertisers to tap into this power of consumer discovery. Samsung TV’s largest Home Screen ad will debut on premium 2022 TV models, enhancing the impact of advertising in the most visible and frequented part of the TV experience. This attractive Home Screen Masthead is designed for media and entertainment advertisers to reach viewers with a prominent ad experience that appears on the top of the screen immediately when the TV is turned on.
Samsung Gaming Hub: The Ultimate Gaming Experience
The Samsung Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a better player experience. The new service will be available globally later this year on select 2022 Samsung Smart TV models and will offer an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
The service combines the best of Samsung’s hardware with advanced software technology to deliver state of the art game streaming wrapped in a premium experience. With the Samsung Gaming Hub, players will be able to pair their favorite controller and instantly jump into the gaming apps they subscribe to, just by clicking the title. All things gaming will now be in one place - from streaming to shopping to your gaming community, including access to YouTube gaming and Spotify.
The Road Ahead
No one has a crystal ball into the future, but one thing is clear: streaming is here to stay. At Samsung, we’re constantly looking for new ways to elevate the experiences that transport audiences from the comfort of home. Our new product innovations offer more discovery, more personalization, and more connection for viewers and advertisers alike.
Read more here about Samsung’s vision for what’s next, and learn more about our exciting new CES innovations.
