The Canada market officially welcomed Samsung Ads with a celebration event at the Thompson Hotel Rooftop in September.
With beautiful views of the CN Tower and downtown Toronto, we hosted a full house of colleagues and friends from the Canada advertising community for an evening of celebration, networking, and engaging conversation about opportunities that exist in the market.
The Advanced TV advertising market in Canada is set for growth, with eMarketer’s global forecast reporting that digital video’s share of time spent in relation to TV is higher in Canada than in any other country.
Dave Pauk, Regional Sales Director leading the Canada market, kicked off the night with remarks that introduced the key executives who will be working hard to deliver the full value of the Samsung Ads offer. Joining Dave, we met Michael Scott, Head of Sales – Brand, North America; Joe Melaragno, Head of Agency Development; Justin Evans, Global Head of Analytics & Insights; Tulika Singh, Head of Product Marketing, North America and EU; and Camila Figueiredo, representing the dedicated client service management team for Canada, which also includes Allysa Abad.
Market leadership from Samsung Ads talked late into the evening about all the ways Samsung Ads can help marketers who want attribution and measureable results from their TV investments – from sales lift, store visits, and more linked back to TV exposure. That’s exactly what Advanced TV can do.
Samsung Ads is excited to be part of this growing, vibrant advertising community in Canada. Thanks for the warm welcome.