Last year, Samsung Ads partnered with ThinkLA - the largest advertising and marketing collective in Los Angeles - as their Supporting Sponsor during the first-ever Advanced TV Breakfast at the Beverly Hills Hotel.

The Breakfast was designed to provide insight into TV and video consumption trends, better understanding of the Advanced TV landscape, and to showcase the future of single and multi-screen content.

One of the top highlights was the panel featuring Karl Meyer and Lisa Herdman (SVP Director of National TV Investment & Branded Content at RPA), Amanda Koslowski (SVP Digital Marketing at Lionsgate), Scott Clark (VP Head of Brand Partnerships, Innovid) and Mark Gall, (CRO at Alphonso). Caty Burgess (SVP, Marketing & Media Strategies at The CW), served as Moderator.