• Your next best audience is already watching

    Your next best audience
    is already watching

    Samsung Ads reaches 3 in 4 U.S. TV households — with the first-party data
    to find the right ones and the proof to show it worked.
    Get started

    Your next best audience is already watching

    Samsung Ads reaches 3 in 4 U.S. TV households — with the first-party data to find the right ones and the proof to show it worked.
    Get started
  • CTV that proves its own ROI

    CTV that proves its own ROI

    Performance TV connects every impression to a measurable
    outcome — from the moment someone sees your ad to the
    moment they act on it.
    See how it works

    CTV that proves its own ROI

    Performance TV connects every impression to a measurable outcome — from the moment someone sees your ad to the moment they act on it.
    See how it works
  • Something big is coming to Samsung TV Plus

    Something big is coming
    to Samsung TV Plus

    We’re partnering with Amazon to make the TV screen the
    most actionable surface in the home. A new chapter in
    CTV performance starts soon.
    Learn what’s next

    Something big is coming
    to Samsung TV Plus

    We’re partnering with Amazon to make the TV screen the most actionable surface in the home. A new chapter in CTV performance starts soon.
    Learn what’s next
  • Live sports. Live audiences. Live opportunity.

    Live sports. Live audiences.
    Live opportunity.

    As streaming takes over live events, the playbook for reaching
    high-intent sports fans through CTV is being rewritten. Here’s where to start.
    Read the playbook

    Live sports. Live audiences. Live opportunity.

    As streaming takes over live events, the playbook for reaching high-intent sports fans through CTV is being rewritten. Here’s where to start.
    Read the playbook

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Where proof meets performance

Where
proof meets performance

Samsung Ads pairs deterministic data with full funnel measurement, so every impression is understood, not assumed. With Samsung TV Plus at the center, you connect with streaming-first audiences in premium, ad-supported moments that drive
real outcomes.

Samsung Ads pairs deterministic data with full funnel measurement, so every impression is understood, not assumed. With Samsung TV Plus at the center, you connect with streaming-first audiences in premium, ad-supported moments that drive real outcomes.

Where proof meets performance

Reach more of who matters.

Extend beyond duplicated impressions to incremental, high-value audiences, including those only reachable in ad-supported streaming environments like FAST (Free Ad-Supported Streaming Television). From the biggest screen to conversion, reach is built to drive real business outcomes.

Data you can stand behind.

Samsung’s first-party data delivers a clear view of reach—enhanced by your data and trusted partners to reduce duplication and support confident decisions.

Performance that holds up.

Tie exposure to outcomes with measurement built for accountability—so teams can validate impact and optimize with confidence.

Reach the audiences your plan is missing
Reach the audiences your plan is missing
More than half of Samsung TV Plus viewers have cut the cord or never had it — making them unreachable on linear TV. With 100M+ monthly active users, 92% audience retention after four months and a 25% year-over-year surge in streaming hours, this is scale that performs.
Explore Samsung TV Plus
Close the gap between reach and results
Close the gap between reach and results
When leadership asks whether your CTV plan drove real results, most campaigns fall short. Performance TV is Samsung’s answer — a full-funnel framework that connects audience reach to measurable outcomes at every stage, from first impression to final conversion.
Download the playbook
Intelligence that works so you don’t have to
Intelligence that works so you don’t have to
AI and machine learning run beneath Samsung’s entire advertising ecosystem — continuously learning, optimizing and improving in real time. AI-Powered Contextual solutions place ads at the right moment in the right environment. AI-Powered Audience Collectives identify the viewers most likely to engage or convert.
See it in action
Reach the audiences your plan is missing
Reach the audiences your plan is missing
More than half of Samsung TV Plus viewers have cut the cord or never had it — making them unreachable on linear TV. With 100M+ monthly active users, 92% audience retention after four months and a 25% year-over-year surge in streaming hours, this is scale that performs.
Explore Samsung TV Plus
Close the gap between reach and results
Close the gap between reach and results
When leadership asks whether your CTV plan drove real results, most campaigns fall short. Performance TV is Samsung’s answer — a full-funnel framework that connects audience reach to measurable outcomes at every stage, from first impression to final conversion.
Download the playbook
Intelligence that works so you don’t have to
Intelligence that works so you don’t have to
AI and machine learning run beneath Samsung’s entire advertising ecosystem — continuously learning, optimizing and improving in real time. AI-Powered Contextual solutions place ads at the right moment in the right environment. AI-Powered Audience Collectives identify the viewers most likely to engage or convert.
See it in action
  • The data behind your next media decision

    The data behind
    your next media decision

    The State of CTV report gives you the numbers to build a better plan, reach the right audiences and defend every investment.
    Download the report

    The data behind
    your next media decision

    The State of CTV report gives you the numbers to build a better plan, reach the right audiences and defend every investment.
    Download the report

Customer stories

Customer stories

How Crumbl reached a hungry audience at scale
How Crumbl reached a hungry audience at scale
Samsung Ads helped Crumbl connect with high-intent viewers at the moment that mattered most.
Jersey Mike’s drives in-store visits through connected TV
Jersey Mike’s drives in-store visits through connected TV
By reaching unduplicated audiences on Samsung TV Plus, Jersey Mike’s turned streaming exposure into real-world results.
Mercedes-Benz reaches high-income households where it counts
Mercedes-Benz reaches high-income households where it counts
Samsung Ads helped Mercedes-Benz EQS find the premium audiences linear TV couldn’t reach — and prove the impact.
Paramount+ drives tune-in with Samsung’s streaming audience
Paramount+ drives tune-in with Samsung’s streaming audience
Samsung Ads helped Paramount+ reach cord-cutters and streaming-first viewers already primed for premium content.
Marriott Bonvoy reaches luxury travelers at home
Marriott Bonvoy reaches luxury travelers at home
Samsung Ads connected Marriott with high-income, travel-intent households on the screen they trust most.
 

Resources for better reach

Resources for better reach

Is your CTV media plan actually working?
Is your CTV media plan actually working?
Use this 10-point audit to find where your current media plan may be leaving reach, efficiency and results on the table.
GET THE CHECKLIST
Your biggest performance problem is the audience you’re not reaching
Your biggest performance problem is the audience you’re not reaching
See how duplication, dark web traffic and the streaming shift are quietly draining your CTV budget — and what Samsung Ads does about it.
VIEW THE INFOGRAPHIC
Stop letting duplication drain your CTV budget
Stop letting duplication drain your CTV budget
The audiences your plan is missing aren’t gaps — they’re untapped revenue. This playbook shows you how to find them and redirect spend where it actually works.
DOWNLOAD THE PLAYBOOK
Is your CTV media plan actually working?
Is your CTV media plan actually working?
Use this 10-point audit to find where your current media plan may be leaving reach, efficiency and results on the table.
GET THE CHECKLIST
Your biggest performance problem is the audience you’re not reaching
Your biggest performance problem is the audience you’re not reaching
See how duplication, dark web traffic and the streaming shift are quietly draining your CTV budget — and what Samsung Ads does about it.
VIEW THE INFOGRAPHIC
Stop letting duplication drain your CTV budget
Stop letting duplication drain your CTV budget
The audiences your plan is missing aren’t gaps — they’re untapped revenue. This playbook shows you how to find them and redirect spend where it actually works.
DOWNLOAD THE PLAYBOOK

Drive better results with partners

Drive better results with partners

Access data and measurement partners that turn insights into measurable growth—while keeping privacy first.

Access data and measurement partners that turn insights into measurable growth—while keeping privacy first.

Maximize your results with our partners 

Trusted third-party data partners

Elevate your campaign activation with our network of third-party data partners. Enhance targeting precision, boost campaign efficiency, and refine your audience strategy to minimize wasted ad spend and achieve better results.

Trusted third-party data partners

Elevate your campaign activation with our network of third-party data partners. Enhance targeting precision, boost campaign efficiency, and refine your audience strategy to minimize wasted ad spend and achieve better results.
Trusted third-party data partners

Privacy-first data collaboration 

Unlock the full potential of your data by securely matching it with Samsung’s proprietary data in a controlled, secure environment. Through our integrations with top clean room providers we make it easy to collaborate safely, protect consumer privacy and turn insights into measurable ROI.

Privacy-first data collaboration 

Unlock the full potential of your data by securely matching it with Samsung’s proprietary data in a controlled, secure environment. Through our integrations with top clean room providers we make it easy to collaborate safely, protect consumer privacy and turn insights into measurable ROI.
Privacy-first data collaboration

End-to-end measurement and attribution

From brand lift and incrementality to conversions and lower-funnel metrics, our integration with the partners you already use help you easily measure what  matters most to your business. No matter your campaign goal, we help you  prove ROI and unlock the insights you need to optimize your media strategy over time.

End-to-end measurement and attribution

From brand lift and incrementality to conversions and lower-funnel metrics, our integration with the partners you already use help you easily measure what  matters most to your business. No matter your campaign goal, we help you  prove ROI and unlock the insights you need to optimize your media strategy over time.
End-to-end measurement and attribution

Keep reading

Keep reading

The thinking behind smarter CTV media planning. 

The thinking behind smarter CTV media planning. 

Go to the blog
The $141 billion wake-up call: Why ad duplication isn’t inevitable The $141 billion wake-up call: Why ad duplication isn’t inevitable

The $141 billion wake-up call: Why ad duplication isn’t inevitable

Duplication quietly burns double-digit percentages of CTV spend for most advertisers. Here’s how to find it — and redirect it toward audiences who haven’t seen your message yet.

The $141 billion wake-up call: Why ad duplication isn’t inevitable
Duplication quietly burns double-digit percentages of CTV spend for most advertisers. Here’s how to find it — and redirect it toward audiences who haven’t seen your message yet.
Read more
TV’s future is lower funnel TV’s future is lower funnel

TV’s future is lower funnel


CTV was built for awareness. Here’s why the most sophisticated advertisers are now using it to drive direct outcomes — and what that means for your media plan.

TV’s future is lower funnel

CTV was built for awareness. Here’s why the most sophisticated advertisers are now using it to drive direct outcomes — and what that means for your media plan.
Read more

Don’t settle for promises.
Demand performance.

Don’t settle for promises.
Demand performance.

See how Samsung Ads helps marketers uncover missed audiences, verify reach, and connect every dollar to measurable outcomes across every screen.

See how Samsung Ads helps marketers uncover missed audiences, verify reach, and connect every dollar to measurable outcomes across every screen.

Target Reach and Website Conversion performance when adding Home Screen advertising to CTV - Samsung TV Plus, July 2025, Financial Services Advertiser

Target Reach and Website Conversion performance when adding Home Screen advertising to CTV - Samsung TV Plus, July 2025, Financial Services Advertiser