• Insights

    Insights

    Unlock actionable insights and stay ahead with trend reports powered by the industry’s #1 TV viewing dataset—tailored to meet your needs and drive meaningful results.

    Insights

    Unlock actionable insights and stay ahead with trend reports powered by the industry’s #1 TV viewing dataset—tailored to meet your needs and drive meaningful results.

Elevate your strategy with
unmatched viewership insights

Elevate your strategy with unmatched viewership insights

Navigate the dynamic streaming landscape with confidence using our marketplace trend reports and in-depth viewership insights. Leveraging data from over 250 million Smart TVs worldwide, Samsung Ads delivers unparalleled consumer insights to elevate your media strategy. Optimize your reach, maximize efficiency, and minimize wasted spend—empowering you to achieve smarter, more impactful results.

Navigate the dynamic streaming landscape with confidence using our marketplace trend reports and in-depth viewership insights. Leveraging data from over 250 million Smart TVs worldwide, Samsung Ads delivers unparalleled consumer insights to elevate your media strategy. Optimize your reach, maximize efficiency, and minimize wasted spend—empowering you to achieve smarter, more impactful results.

State of CTV

Drawn from first-party data of more than 77 million active Smart TVs in the United States, this wide-ranging survey offers a deep, up-to-date look into how audiences are consuming television today. Get actionable insights on how viewer behavior is changing, streaming churn rates, new performance capabilities of CTV, and more.

State of CTV

Drawn from first-party data of more than 77 million active Smart TVs in the United States, this wide-ranging survey offers a deep, up-to-date look into how audiences are consuming television today. Get actionable insights on how viewer behavior is changing, streaming churn rates, new performance capabilities of CTV, and more.
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State of CTV

Viewing starts with streaming

Viewing behaviors are shifting. In fact, research shows that streaming is now the first choice for most Americans when they turn on the TV. In this report, find out why it’s time to rethink your media strategy toward a streaming-centric audience to achieve significant scale.

Viewing starts with streaming

Viewing behaviors are shifting. In fact, research shows that streaming is now the first choice for most Americans when they turn on the TV. In this report, find out why it’s time to rethink your media strategy toward a streaming-centric audience to achieve significant scale.
READ THE REPORT
The Streaming Index: Spotlight on Churn

Streaming’s loyalty crisis

Consumers today have more than 2,000 streaming services to choose from, which has led to more subscriber churn. This report looks at consumer churn and loyalty, drawing on insights from streaming app usage across more than 74 Million US Samsung TVs.

Streaming’s loyalty crisis

Consumers today have more than 2,000 streaming services to choose from, which has led to more subscriber churn. This report looks at consumer churn and loyalty, drawing on insights from streaming app usage across more than 74 Million US Samsung TVs.
CURIOUS ABOUT CHURN?
Streaming’s loyalty crisis

From Connected TV to Conversion TV

From Connected TV to Conversion TV

Traditionally known as a brand awareness powerhouse, CTV has now also become a significant performance medium for advertisers. Find out how the profound shifts in consumer behaviors, new technologies, and the decline in search and social effectiveness has made CTV a vital new performance channel in this series of three incisive, research-backed articles.

Traditionally known as a brand awareness powerhouse, CTV has now also become a significant performance medium for advertisers. Find out how the profound shifts in consumer behaviors, new technologies, and the decline in search and social effectiveness has made CTV a vital new performance channel in this series of three incisive, research-backed articles.

TV’s Future is Lower Funnel
Thought Leadership
TV’s Future is Lower Funnel
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From Broadcast to Buy Now
Thought Leadership
From Broadcast to Buy Now
READ MORE
The Performance Revolution will be Televised
Thought Leadership
The Performance Revolution will be Televised
READ MORE
TV’s Future is Lower Funnel
Thought Leadership
TV’s Future is Lower Funnel
READ MORE
From Broadcast to Buy Now
Thought Leadership
From Broadcast to Buy Now
READ MORE
The Performance Revolution will be Televised
Thought Leadership
The Performance Revolution will be Televised
READ MORE
Decoding FAST Decoding FAST

Decoding FAST

As one of the fastest growing viewing options, FAST (free ad-supported streaming TV) is attracting new talent, content, and distributors, but there are still as many questions as there are answers. In this insights report, unpack everything you need to know about FAST.

Decoding FAST
As one of the fastest growing viewing options, FAST (free ad-supported streaming TV) is attracting new talent, content, and distributors, but there are still as many questions as there are answers. In this insights report, unpack everything you need to know about FAST.
Discover FAST
Gamers in the age of streaming Gamers in the age of streaming

Gamers in the age of streaming

As the overall TV landscape continues to move to a streaming environment, gamers are leading the charge – and not looking back. Gamers in the age of streaming leverages Samsung’s ACR viewership data, the largest single source of data in the industry, to examine gamer behaviors, trends, and motivations during this new era of streaming.

Gamers in the age of streaming
As the overall TV landscape continues to move to a streaming environment, gamers are leading the charge – and not looking back. Gamers in the age of streaming leverages Samsung’s ACR viewership data, the largest single source of data in the industry, to examine gamer behaviors, trends, and motivations during this new era of streaming.
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Unlock measurable performance

Unlock measurable performance