Addressable CTV

Samsung Ads offers a unique solution by delivering addressable ads in premium OTT environments. Using Samsung proprietary data, we help you effectively reach new audiences beyond just cable or satellite subscribers and across all connected devices. Here’s what you can expect:

  • Broaden Your Addressable Reach Beyond MVPDs
    Deliver addressable campaigns on all connected devices from OTT streaming devices, to gaming consoles and Smart TVs
  • Drive Reach and Frequency Optimization
    Target non-MVPD subscribers to get unduplicated reach and also manage household frequency among multiple MVPDs
  • Compliment Linear with OTT Experiences
    Reach your audience in OTT environments where users are more engaged resulting in higher ad effectiveness
  • Get Faster Activation and Reporting 
    Samsung Ads campaigns can launch within 3 business days* and delivery data is available in near real-time 

How It Works

With a national footprint and leading addressable data integrations with Experian™ and Acxiom™/LiveRamp™, Samsung Ads is your one-stop shop for all addressable buys. It’s a simple 3-step process:

1. Share your target audience with us
2. Using our proprietary Device Graph, we identify and match addressable audiences within Samsung households
3. Addressable campaigns are activated across all CTV devices with 1:1 household targeting and delivery

*SLA can vary based on client data onboarding process