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Resources

Resources

Get inspired with our curated collection of resources tailored to help you plan smarter and optimize your advertising strategy.

Get inspired with our curated collection of resources tailored to help you plan smarter and optimize your advertising strategy.

WHITE PAPER
The Rise of Ghost Viewers
Explore the impact of Ghost Viewers—and how Samsung connects advertisers with audiences still watching.
SUCCESS STORY
Playtika unlocks scalable performance growth on CTV with Samsung Ads
Beyond search and social, how CTV became a powerful lower-funnel growth engine for mobile gaming.
FAST Forward: The Now and Next of Streaming TV
WHITE PAPER
FAST Forward: The Now and Next of Streaming TV
Explore the trends, audience insights, and advertising opportunities making free ad-supported streaming TV a major force in the future of ad streaming.
Make the home screen your home turf: A full-funnel sports advertising playbook
WHITE PAPER
Make the home screen your home turf: A full-funnel sports advertising playbook
Dominate sports CTV: Engage fans, optimize budgets, target with precision, drive ROI and win year-round with actionable strategies.
How Crumbl cookies turned CTV into a customer machine
SUCCESS STORY
How Crumbl cookies turned CTV into a customer machine
The campaign that proved streaming isn’t just for awareness – it’s for a performance channel.
Driving Awareness for the Paramount+ App Rebrand
SUCCESS STORY
Driving awareness for the Paramount+ app rebrand
Paramount Global utilized Samsung’s device footprint and the Samsung DSP to attract new users to the newly rebranded Paramount+ app.
Driving Success for Mercedes’ New EV Launch
SUCCESS STORY
Driving success for Mercedes’ new EV launch
Generating awareness, reaching unique audiences and measuring web attribution for the launch of a new electric vehicle.
Helping a Leading Pharma Partner Pivot to CTV
SUCCESS STORY
Helping a leading pharma partner pivot to CTV
Samsung Ads helps Cancer Treatment Centers of America (CTCA) successfully pivot to Connected TV during COVID.
Ad Experiences
VIDEO
Ad experiences
Learn more about our enhanced ad experiences designed to drive even more consumer discovery and engagement for your brand.
Increasing Foot Traffic for Jersey Mike’s
SUCCESS STORY
Increasing foot traffic for Jersey Mike’s
Boosting foot traffic for a leading QSR brand.
Driving Incremental Reach for a Leading CPG
SUCCESS STORY
Driving incremental reach for a leading CPG
A popular CPG brand turned to Samsung to solve for incrementality to linear against their target in-market customer of diaper purchasers.
Increasing Live Sports Tune-in for a Top Streamer
SUCCESS STORY
Increasing live sports tune-in for a top streamer
A leading app partner leveraged Samsung proprietary ACR data to target key audience segments, leading to a higher share of voice and increased lift rate for app opens.
Raising Brand Awareness for Marriott Bonvoy
SUCCESS STORY
Raising brand awareness for Marriott Bonvoy
Increasing brand awareness and driving video views for Marriott’s “Travel by Design” branded content series.
New Insights Report: Spotlight on Churn
TREND REPORT
Spotlight on churn
In this insights report, we share actionable insights for streaming apps to proactively mitigate churn and engage their key audience.
Playing is Believing: Celebrating One Year of Gaming Hub
ARTICLE & NEWS
Playing is believing: Celebrating one year of Gaming Hub
One year after its launch, Samsung Gaming Hub continues to wow gamers and expand access worldwide.
Gamers in the Age of Streaming
WHITE PAPER
Gamers in the age of streaming
This insightful white paper examines the opportunities surrounding gamers’ rapid shift to streaming.