A timeless design
“Like typographers designing a letter, we studied both
and its interaction with the space around it.”
- Ronan & Erwan Bouroullec
SERIF TV forms a clear capital “I” shape.
Its slim body broadens at the top to form
a flat surface like a small shelf.
Samsung Serif TV Preview
A charming and
SERIF TV is more subtle. It doesn't exude power.
It is made to fit into the world in which we live.
Simple and Accessible
Most of the time, design is not about inventing functions but making them simple and accessible. The Bouroullec Brothers adopted this approach when re-designing the existing Samsung TV software, to create a bespoke experience and remote control.
Makes a bold centrepiece statement with its generous size and elegant presence. Available in white or dark blue with legs optional.
SERIF TV MEDIUM
Blends seamlessly with any room and provides a versatile and exciting viewing experience. Available in white or dark blue with legs optional.
SERIF TV MINI
Sits harmoniously in smaller spaces around you, enhancing them with its stunning design. Available in white and red.