serif tv

serif tv introduction video is playing


A timeless design

“Like typographers designing a letter, we studied both
the object
and its interaction with the space around it.”
- Ronan & Erwan Bouroullec
In profile,
SERIF TV forms a clear capital “I” shape.
Its slim body broadens at the top to form
a flat surface like a small shelf.

Samsung Serif Luxury Dark blue TV Frame

Samsung Serif TV Preview

A charming and
minimal design

SERIF TV is more subtle. It doesn't exude power.
It is made to fit into the world in which we live.

white serif tv is standing and screen colour is changing black to blue

Simple and Accessible

Most of the time, design is not about inventing functions but making them simple and accessible. The Bouroullec Brothers adopted this approach when re-designing the existing Samsung TV software, to create a bespoke experience and remote control.

white remote controller
  • side image of large size white serif tv SERIF TV

    Makes a bold centrepiece statement with its generous size and elegant presence. Available in white or dark blue with legs optional.

  • side image of medium size black serif tv SERIF TV MEDIUM

    Blends seamlessly with any room and provides a versatile and exciting viewing experience. Available in white or dark blue with legs optional.

  • side image of mini size red serif tv SERIF TV MINI

    Sits harmoniously in smaller spaces around you, enhancing them with its stunning design. Available in white and red.