Elevating Luxury Retail with Samsung Air Conditioning Solutions at Essentia Home Store
MG Road, Sultanpur, Delhi
Project Overview
Essentia Home, known for its bespoke furniture and high-end interiors, has expanded its presence with a second massive flagship store spanning 20,000 sq. ft in Sultanpur, New Delhi. Completed in 2025, this project required a climate control solution that was capable of managing varying heat loads while maintaining the uncompromising aesthetic and high standards of a world-class luxury showroom.
Challenges
Ceiling Height at Risk
Traditional ductable AC systems would have significantly lowered the ceilings, stripping away the showroom's grand and airy atmosphere.
Complex Thermal Zoning
Delivering uniform and powerful cooling across a large and varied floor plan of 20,000 sq. ft that requires
sophisticated engineering.
Varying Heat Loads
Fluctuating footfall, time of day and high-end furniture displays created dynamic and unpredictable heat loads
throughout the day.
The Samsung Solution
Optimise Ceiling Height
The 360 Cassette design eliminates the need for heavy, space consuming ducting resulting in better ceiling height and preserves aesthetic integrity.
Bladeless Technology
With no blades to block the airflow, 360 cassette AC expels up to 25 percent more air* and spreads it farther. Within a 5m radius, no cold draft between 0~1.5m in height.
Active AI Intelligence
The DVM S2 VRF automatically optimises its performance based on learning algorithm, which considers the installation conditions and usage patterns.
Optimise Ceiling Height
Shifting from the original ductable design to the 360 Cassette enabled the showroom to achieve a better ceiling height, which was essential for showcasing the luxury furniture displays. Its bladeless discharge and circular design allowed it to seamlessly integrate into modern ceilings, transforming an HVAC component into a sophisticated design element.
Bladeless Technology
The 360 Cassette features an innovative booster fan technology that ensures a wider cooling distribution (up to 9.8 m diameter coverage). This technology expels cool air at lower angles, parallel to the ceiling, allowing it to disperse across a large space without “cold drafts” that are typically caused by traditional directional blades.
Active AI Intelligence
The DVM S2 VRF units were installed to meet the store’s capacity requirement. These units use Active AI pressure control to learn usage patterns and adjust cooling performance in real time. This ensures that the system operates at peak efficiency, even during fluctuating foot traffic.
Collaborative Design
The winning strategy involved regular meetings and a strong collaboration with the architect, ensuring that every technical detail supported the overall aesthetic goal of the Essentia team.
Conclusion
The expansion of the Essentia Home flagship store is a testament to how technical innovation can serve high-end architecture. By incorporating the advanced 360 Cassette and DVM S2 technology, the project successfully delivered a powerful 112 HP solution that enhanced the store's vertical space. It ensured that every one of its 20,000 sq. ft offered a premium experience for its visitors.
Project Snapshot
|
Project Details |
Description |
|---|---|
|
Project Capacity |
112 HP |
|
Location |
Sultanpur, Delhi |
|
Outdoor Units |
DVM S2 AI-enabled VRF ODUs |
|
Indoor Units |
Flagship 360 Cassette, WindFreeTM Hi wall |
|
Dealer |
Nuvana Tech LLP |
|
Architect |
Essentia Environments |
Product used in project
WindFree™ Hi-Wall
360 CAC
DVM S2
*Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.
