Say Less, Do More.

Bixby frees you to focus on what matters the most.
It learns what you like to do and works with your favourite apps and services to help you get more done.

As four people are getting out of a lift, the text "Say Hi to the new Bixby, Samsung's intelligent assistant." and then "Bixby understands natural language. Just talk like you would to a friend." is displayed on the screen. We then see how each person uses Bixby during their day. In the first scene, a woman is changing her work schedule using Bixby. As she walks into a design studio, the text "Bixby understands context too, so it can follow a conversation." is displayed on the screen. In the second scene, a man books a table at an Italian restaurant using Bixby and then meets up with two other people at the restaurant. The text "Bixby works with apps you love, so you can do more, smarter." and then "It can find you a table, and book it too." is displayed on the screen. In the third scene, a different man books an Uber ride to work using Bixby, and is then shown arriving at his destination. The text "Bixby learns what you like to be more helpful over time." and then "Tell Bixby the kind of ride you prefer once, and it remembers next time." is displayed on the screen. In the fourth scene, another woman gives Bixby a voice command to activate her regular exercise programme, and is then shown running outdoors using her preset routine. The text "It can simplify your daily routines too. Just give the command." and then "And let Bixby do the rest." is displayed on the screen.

* Bixby only recognises certain accents and dialects of English (UK), English (US), French (France), German, Italian, Korean, Mandarin Chinese, and Spanish (Spain). Other languages to be supported.
* Using Bixby may be limited under certain situations including, without limitation, during media (Video/Game/Voice) recording, during calls (including outgoing calls), docking on the DeX Station, DeX mode, Maximum power saving mode, Emergency mode, Kids Mode, and MirrorLink™.

Make things happen.

Just say what you want, and Bixby will deliver. Sure, you can ask for a dinner reservation, but you can also call a taxi, all with your voice.

An image of two people riding bicycles on the waterfront, displaying the message "Hi Bixby, are there any nearby ice cream shops?"
An image of a woman laughing while hiking with friends, displaying the message "Hi Bixby, how many steps have I walked today?"
An image of two women cooking in the kitchen, displaying the message "Hi Bixby, text James that dinner will be ready in 30 minutes."
An image of men and women facing each other while working out, displaying the message "Hi Bixby, play my warm-up playlist."

It’s your Bixby.

Bixby adapts to your needs by learning your routine, the apps you like to use and even remembers what you’ve already asked for and how, so it becomes more helpful over time.

A front view of a Galaxy Note9 Ocean Blue showing images of steak, pizza, barbeque, and information about the restaurant

When you use Bixby for the first time

A front view of a Galaxy Note9 Ocean Blue showing images of various salads and information about the restaurant

When Bixby gets to know you

Plays well with others.

Bixby is always growing by adding new services and expanding supported devices, so you can focus on getting more done.

An image listing icons of household appliances (a doorbell, TV, washing machine, music player, air conditioner, voice assistance, fridge, and phone) in the house that have been integrated into the SmartThings app

Speak Naturally.

Bixby understands natural, conversational language so you can talk the same way as you’d talk to a friend.

An animated image of checking the weather via Bixby on a Galaxy Note9 Ocean Blue. An animation, initially showing Bixby being asked: "How’s the weather today?", then Bixby shows the Today’s weather screen with the phrase “Sunny with temperature around 26º”, against a sunny background image. A second animation, with Bixby being asked: “How about in Portland?”. Bixby then shows Portland’s weather screen with the phrase “Light rain with temperature around 22º”, against a cloudy background image.

Contact Samsung Help

Do you have more questions?

* Screen images simulated for illustrative purposes.
* Currently available with Galaxy Note9/S9/S9+/Note8/S8/S8+.
* Service availability may vary by country.
* Bixby controls selected apps, other apps to be supported.
* Samsung Account log-in and data network connection (Wi-Fi or data network) required.
* User interface may change and differ by device.