Founded in 2008, Husk Power Systems ("Husk") is the leading clean energy company serving rural communities in Asia and Africa. Its smart and sustainable solutions, centered around community solar mini grids, accelerate access to reliable, modern and affordable electricity and catalyse socio-economic development. By focusing on the needs of its customers, Husk meets the growing aspirations of rural businesses and households in both off-grid and weak-grid locations and delivers life-changing services and products. The ultimate goal is to help build a more prosperous future for rural India. With more than 15 years since it pioneered the mini grid industry, Husk's strength in supply chain management and marketing makes it the ideal partner to open up rural markets.
Case Study
Transforming lives in rural communities: Samsung and Husk Power usher in a more advanced future
Jun 01. 2023
Husk takes an ecosystem approach to rural electrification, recognising that transforming lives requires not only generating, transmitting and selling electricity from its mini grids but it also requires appliances to open up new opportunities. Husk customers care especially about the brand, design aesthetic and service support behind those appliances.
Husk and Samsung Partnership:
In association with Samsung, Husk is helping customers to access appliances (televisions, refrigerators, washing machines), often for the first time and often to augment small family-owned businesses. Husk and Samsung shook hands in 2021 to supply consumer electronics to address this unserved market. Samsung is a key supplier in the communities where Husk is operating its more than 200 mini grids. Husk is present in India, as well as Sub-Saharan Africa, including Nigeria. Husk offers credit financing to help in purchasing appliances, which many customers otherwise wouldn't be able to afford on a cash payment basis.
To date, Husk and Samsung have sold about 4,000 appliances and served approximately 15,000 customers in rural parts of Bihar and Uttar Pradesh. Products like Smart TVs have enabled customers to connect to the broader world and learn new skills through digital information apps, while refrigerators have allowed shopkeepers to earn more by selling refreshments, and washing machines have reduced the work, allowing more time for other activities. Husk uses a mobile-based app to create customer awareness and interest, but its primary focus is on educating customers about their options, decision-making parameters and buying journey. Husk also has a customer support call center, and offers home delivery, 24/7 local service and support, and credit to not-on-credit-spectrum customers to ensure the appliance purchased is not just a product, but a fulfilling addition to the customer’s life.
Case studies are testimonials about other people’s experiences with our products and services, and are provided for example and illustrative purposes only, and are not intended to representor guarantee that current or future customers or clients will achieve the same or similar results.
