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Case Study

Galaxy smartphones made mobile journalism possible for the regional news channel ETV Bharat

Feb 22. 2021
galaxy smartphones made mobile journalism possible for the regional news channel etv bharat galaxy smartphones made mobile journalism possible for the regional news channel etv bharat

Riding on the success of their leading regional newspaper and satellite channels, ETV Bharat came out with its latest offering of digital platform with the USP of hyper-localised content and unique offering of news and infotainment. ETV Bharat with its exclusive state portals and apps brought comprehensive coverage from 28 states, presenting in 12 major Indian languages.

Challenges

The reporters of ETV Bharat had to cover 700 districts in remote areas of India for latest news. With news and updates pouring in, managing live news feed was becoming tough for the media outlet.

 

The process of sending the news from the journalist to the main news centre was also manual and tedious. Once the news had been captured and edited, the journalists used an expensive converter to upload it to the server. Carrying around all this equipment to remote areas was a hassle, and there was no way for the media outlet to track its employees in times of emergency.

Solution

Every reporter was given a Galaxy smartphone, which was used to record news, edit, and upload it directly to the media server

 

Knox MDM (Mobile Device Management) enabled the regional news channel to run multi-app kiosk mode on the smartphone by blocking functions like Application Installation, Settings, USB Transfer, Device Manager, SD Card, Wi-Fi for added security

 

Centralised Media News Server was used for seamless real-time data authentication, collection, monitoring, and broadcasting

 

GPS tracking on the smartphones was used to track the live location of on-ground journalists in times of emergency

Result

Journalists could instantly share field news to the media server, ensurin that there is no lag in live news broadcasting, without the need of expensive and bulky equipment

 

Knox MDM ensured that there was no loss of important data at any point

 

Data collection by the Centralised Media News Server became streamlined

 

The GPS tracking ensured that on-ground staff was traceable 24x7

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