Headquartered in Cochin, Kerala, Sabari Distribution Pvt. Ltd. (SDPL) is a part of the Sabari Group. SDPL started its operations in 1999, and is the sole distributor for M/s Procter & Gamble for Kerala. The Company holds the distribution rights for American Tourister, M/s Samsonite South Asia Pvt. Ltd. They also distribute P&G products including Vicks, Ariel, Tide, Whisper, Ambipur, Olay, Head & Shoulders, Pantene, and Oral B, in the region. Gillette blades and razors, deodorants, pre- and post-shave products, as well as Old Spice products, also come under its portfolio.

• Absence of reliable devices equipped with Sales Force Automation systems, delayed orders for distributors
• No real-time sales-tracking led to zero-visibility on the number of stores covered
• Generating and retrieving on-field sales reports was tedious and time-consuming

• The distributors provided their sales team with SFA equipped Samsung Galaxy Tabs
• The GPS-enabled tabs helped the sales managers in tracking the number of stores covered by their sales team 
• The sales team began recording real-time data and reports on Samsung Galaxy Tabs

The bigger and brighter displays of Samsung Galaxy Tabs with in-built internet connectivity using a SIM card, made it easy for the distributors to receive and record orders in real-time. The GPS-enabled tabs gave the sales managers better visibility over on-field movements, and wider scope to improve the efficiency of their sales team, all in real-time. 

Empowering their sales team with digital and hassle-free processes reduced overall redundancy caused by manual processes, speed up the sales cycle, increased cost-effectiveness and efficiency for SDPL and its network.