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Case Study

Sabari Distribution empowers its sales team
with Galaxy Tabs, increases sales and efficiency

Jan 27. 2022
Sabari Distribution empowers its sales team with Galaxy Tabs, increases sales and efficiency Sabari Distribution empowers its sales team with Galaxy Tabs, increases sales and efficiency

Headquartered in Cochin, Kerala, Sabari Distribution Pvt. Ltd. (SDPL) is a part of the Sabari Group. SDPL started its operations in 1999, and is the sole distributor for M/s Procter & Gamble for Kerala. The Company holds the distribution rights for American Tourister, M/s Samsonite South Asia Pvt. Ltd. They also distribute P&G products including Vicks, Ariel, Tide, Whisper, Ambipur, Olay, Head & Shoulders, Pantene, and Oral B, in the region. Gillette blades and razors, deodorants, pre- and post-shave products, as well as Old Spice products, also come under its portfolio.

Challenges

  • Absence of reliable devices equipped with Sales Force Automation systems, delayed orders for distributors
  • No real-time sales-tracking led to zero-visibility on the number of stores covered
  • Generating and retrieving on-field sales reports was tedious and time-consuming

Solution

  • The distributors provided their sales team with SFA equipped Samsung Galaxy Tabs
  • The GPS-enabled tabs helped the sales managers in tracking the number of stores covered by their sales team 
  • The sales team began recording real-time data and reports on Samsung Galaxy Tabs

Result

The bigger and brighter displays of Samsung Galaxy Tabs with in-built internet connectivity using a SIM card, made it easy for the distributors to receive and record orders in real-time. The GPS-enabled tabs gave the sales managers better visibility over on-field movements, and wider scope to improve the efficiency of their sales team, all in real-time. 

 

Empowering their sales team with digital and hassle-free processes reduced overall redundancy caused by manual processes, speed up the sales cycle, increased cost-effectiveness and efficiency for SDPL and its network.

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* Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.